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Mars pauses 'polarizing' M&M ads after right-wing attack

Agence France-Presse
Posted at Jan 24 05:31 AM

M&M's announced Monday it is pausing a publicity campaign featuring its signature cartoon mascots, after the so-called "spokescandies" became a target for a Fox News firebrand decrying them as "woke." Read more »

Twitter aims to diversify beyond advertising, but can it be done?

Julie Jammot, Agence France-Presse
Posted at Nov 25 03:12 PM

Elon Musk wants to diversify Twitter's revenue stream beyond advertising, a feat none of the biggest social networks have yet pulled off. Read more »

New platform helps brands boost word-of-mouth marketing

Partipost Philippines
Updated as of Oct 28 05:02 PM

Brands bring opportunities to aspiring Filipino creators, thanks to this new influencer marketing platform. Read more »

LOOK: Giant outdoor 3D LED billboard unveiled at BGC

Anjo Bagaoisan, ABS-CBN News
Updated as of Oct 28 11:45 AM

Bonifacio Global City launched its own massive outdoor 3D LED billboard to amplify the malling experience during the holiday season. Read more »

[OPINION] Online shopping drama: to boycott or not to boycott

Aneth Ng-Lim
Updated as of Oct 03 04:15 PM

Celebrity endorsers, when used wisely, can amplify the appeal of a product or service. Read more »

Netflix and Disney poised to shake up TV ad world

Thomas Urbain, Agence France-Presse
Posted at Sep 26 09:14 AM

With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion. Read more »

Lawmaker eyes part of agencies' ad budget for state media

Job Manahan, ABS-CBN News
Posted at Sep 09 01:28 PM

A lawmaker is willing to file a bill that would mandate government agencies to allocate part of their ad budget to state-run broadcast media. Read more »

Pinoy ad firm GIGIL bags award in 2022 Cannes Lions

ABS-CBN News
Posted at Jul 12 01:00 PM

Gigil Philippines, which dubs itself an independent ideas agency, won a Bronze Lion for its film entry "Party" for client Cheers which was released earlier this year. Read more »

Tobacco industry sticks to game plan amid the pandemic

Chi Liquicia, VERA Files
Posted at Apr 15 06:09 PM

In the middle of a deadly health crisis, the tobacco industry scored a win in the country, sticking to a tried and tested playbook to protect its interests. Read more »

Vape bill version 2022: Congress ‘hijacks’ stringent regulations

Booma Cruz, VERA Files
Posted at Apr 14 06:26 AM

In an apparent rush to pass the vaping bill, the 18th Congress reversed itself without regard for legislative tradition or courtesy to a lone consistently dissenting colleague. Read more »

Google blocks Russian channels from earning ad dollars

Paresh Dave, Reuters
Posted at Feb 27 01:19 PM

Google barred Russia's state-owned media outlet RT and other channels from receiving money for ads on their websites, apps and YouTube videos. Read more »

Online privacy and profit clash with fortunes at stake

Glenn Chapman, Agence France-Presse
Posted at Feb 16 09:48 AM

Facebook and Google are under growing pressure to better balance privacy and ad-targeting -- with their fortunes at stake. Read more »

Google offers new replacement for advertising cookies

Paresh Dave, Reuters
Posted at Jan 25 09:11 PM

Alphabet Inc's Google on Tuesday announced its second try at enabling advertisers to buy ads based on users' browsing interests. Read more »

Indonesia mulls media bill seeking fairer share from big tech

Agustinus Beo Da Costa and Stanley Widianto, Reuters
Posted at Nov 23 10:16 PM

Indonesian authorities are assessing a draft bill that could compel tech giants like Facebook and Google to negotiate with media firms for fairer revenues. Read more »

‘December to Forget’: Automakers, retailers cut TV ads amid supply chain woes

Joseph White, Sheila Dang and Arriana McLymore, Reuters
Posted at Nov 12 08:45 AM

For years, luxury vehicle brands have promoted holiday season sales with slogans like Lexus's "A December to remember." Read more »

Amazon seen triumphing over Apple privacy changes in digital ad business

Nivedita Balu, Reuters
Posted at Oct 28 08:31 AM

Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple's privacy changes better than rivals Facebook and Snap. Read more »

Lyka should register as payment operator: BSP

ABS-CBN News
Posted at Oct 08 03:03 PM

Social media platform Lyka must register as a payments operator before it can resume operations, the Bangko Sentral ng Pilipinas said Friday. Read more »

Google dominance in Australia online advertising harms businesses: regulator

Byron Kaye, Reuters
Posted at Sep 28 09:28 AM

Google dominates Australia's online advertising market to the point of harming publishers, advertisers and ultimately consumers, the country's antitrust regulator said, calling for new rules to rein in the Big Tech giant. Read more »

Brands jump on viral 'Baguio as a friend' meme

ABS-CBN News
Updated as of Sep 10 02:53 PM

"Baguio as a friend" became a top trending topic on social media this week following the controversial statement of Paolo Contis. Read more »

Unleash your brand's creative side with this platform

TikTok for Business
Posted at Sep 10 10:00 AM

Connect with users who are at the forefront of the latest trends through TikTok For Business, and drive results for your brand today. Read more »