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How advertisers can tap YouTube to reach their market

ABS-CBN News
Posted at Jul 12 03:47 PM

Six-second or multi-part videos on the platform must "connecti effectively" and "convey stories in an engaging way. Read more »

Instagram chief insists it doesn't spy on users

Agence France-Presse
Posted at Jun 26 05:59 AM

NEW YORK, United States—Instagram doesn't snoop on private conversations as part of its advertising targeting strategy, the head of the popular social media site said in an interview Tuesday.   Read more »

Google made $4.7 billion from news industry in 2018: study

Marc Tracy, The New York Times
Posted at Jun 10 09:07 AM

The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the alliance, which represents more than 2,000 newspapers across the country, including The New York Times. Read more »

Your Instagram feed is about to have more ads

Emily S. Rueb, The New York Times
Posted at Jun 05 10:46 AM

While this may be good news for influencers who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds. Read more »

ABS-CBN shift chases consumer eyeballs going digital

Jessica Fenol, ABS-CBN News
Posted at Apr 25 03:59 PM

The shift includes the relaunched streaming app iWant, which has 12 million registered users and 2 million active monthly users, CFO Aldrin Cerrado told reporters.  Read more »

ABS-CBN sees full recovery in profitability, pursues digital shift

ABS-CBN News
Updated as of Apr 25 09:17 PM

The country's largest media and entertainment company has been "exceeding" many of its targets in the January to March period after a "very challenging" 2018, wherein industry-wide TV ad revenues fell an estimated 6 percent. Read more »

Study: 8 of 10 Pinoy kids choose internet over TV

ABS-CBN News
Posted at Apr 24 05:17 PM

Eight out of every 10 children in the Philippines would rather have Internet access over television, according to a study.  Read more »

THE DAY IN PHOTOS: April 15, 2019

ABS-CBN News
Posted at Apr 15 10:52 PM

Here are the day's top stories in photos. Read more »

Unfair?

Jonathan Cellona, ABS-CBN News
Posted at Apr 15 06:26 PM

People pass by a Glutamax billboard in Magallanes, Makati on Monday. The company issued an apology for the "discomfort" caused by its ad campaign after receiving flak from some celebrities and netizens for its supposed distasteful advertisements. Read more »

After backlash, Glutamax sorry for 'discomfort' over online whitening ads

ABS-CBN News
Posted at Apr 15 03:42 PM

Whitening brand Glutamax apologized Monday for the "discomfort" caused by its "#YourFairAdvantage" online campaign over the weekend. Read more »

Facebook's ads system leans on stereotypes for housing, job ads: study

Paresh Dave, Reuters
Updated as of Apr 04 08:54 AM

Facebook's algorithms, which match marketing messages with viewers, leans on stereotypes when it comes to housing and jobs, according to the study by researchers from Northeastern University, University of Southern California and advocacy group Upturn.  Read more »

When it comes to disclosing sponsors, your Google Assistant may be mute

Paresh Dave, Reuters
Posted at Apr 02 08:15 AM

Google's conundrum is one facing several big tech companies whose users increasingly seek help from voice-enabled speakers and gadgets: how to deliver greater convenience while still generating the ad revenue that traditionally has funded free searches. Read more »

Netflix keeps 'high-privacy' standard amid surge in subscription rate

Cathy Yang, ABS-CBN News
Updated as of Apr 01 12:11 PM

Keeping high-privacy standard amid the surge of customer subscription is “very easy” for video streaming platform Netflix since it doesn’t mine, collect or sell users data, its CEO and co-founder Reed Hastings said Friday.  Read more »

WHO urges enforcement of tobacco ad bans at sporting events

Agence France-Presse
Posted at Mar 15 09:50 AM

The World Health Organization called Thursday for better enforcement of bans on tobacco advertising at sporting events, after tobacco companies discretely reentered sponsorship deals with Formula 1 teams. Read more »

The mind distracted: Technology's battle for our attention

Corentin Dautreppe, Agence France-Presse
Posted at Mar 07 02:12 PM

In today's digital world, attention time is the most valuable resource. Read more »

Digital to overtake traditional advertising in US: tracker

Agence France-Presse
Posted at Feb 21 07:43 AM

Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019, in a major milestone for the industry, a market tracker said Wednesday. Read more »

Ad man and music guy Herbert Hernandez on grand plans and happy accidents

Bam Abellon
Updated as of Jan 30 02:47 PM

A jack of all trades and master, it seems, of all, Herbert Hernandez is a guitarist, a songwriter, a visual artist, and now a co-founder and creative partner of advertising agency Gigil. Give the guy a trophy, he’s winning at life.  Read more »

P&G confident of payoff from Gillette's 'Me Too' ad

John Biers, Agence France-Presse
Posted at Jan 24 06:49 AM

Procter & Gamble said Wednesday its controversial Gillette ad targeting "toxic masculinity" was resonating with younger consumers and producing solid sales despite criticism from some conservatives and calls for a boycott.  Read more »

Chinese Dolce & Gabbana model apologizes for part in race row

Agence France-Presse
Posted at Jan 23 07:27 PM

A Chinese model who featured in a Dolce & Gabbana promotional video attacked for being culturally insensitive has apologized for her role in the production, more than two months after the firestorm erupted. Read more »

Business Mentor: Being True To Your Word

Armando Bartolome
Posted at Dec 29 09:44 AM

Marketing and advertising are indispensable tools for any kind of business. To grow the business, the company needs to stand out from other firms offering similar products and services. Read more »