Topic page on {?keyword?} | ABS-CBN News

Facebook defies China headwinds with new ad sales push

Paresh Dave and Katie Paul, Reuters
Posted at Jan 07 08:04 PM

Facebook is setting up a new engineering team in Singapore to focus on its lucrative China advertising business, even as chief executive Mark Zuckerberg ramps up criticism of a country that blocks the social network. Read more »

UK bans e-cigarette ads on Instagram, other social media

Siddharth Cavale, Reuters
Posted at Dec 19 01:37 PM

The Advertising Standards Authority (ASA) investigated Instagram posts from BAT e-cigarette brand Vype, as well as rivals Ama Vape, Attitude Vapes and Global Vaping Group.   Read more »

UK watchdog 'concerned' over dominant digital giants

Agence France-Presse
Posted at Dec 19 03:52 AM

Britain must consider tighter regulation of "digital giants" like Google and Facebook because they could squeeze out potential internet rivals and hurt traditional media. Read more »

Google shifts rules for political ads, pressuring Facebook

Agence France-Presse
Posted at Nov 22 08:27 AM

Google announced Wednesday it would not allow political advertisers to use "microtargeting" which can be based on user browsing data, political affiliation or other factors, for its ads, including on YouTube. Read more »

Google antitrust probe to expand into Android

Reuters
Posted at Nov 15 08:19 AM

The several dozen attorneys general investigating advertising practices at Alphabet Inc's Google are planning to expand their antitrust probe into the unit's flagship Android business, CNBC reported on Thursday, citing people familiar with the matter. Read more »

With big data pitch, French ad giant wins over Disney

Tiffany Hsu, The New York Times
Posted at Oct 16 08:48 AM

Publicis Groupe trotted out its new subsidiary, Epsilon Data Management, which claims on its website to have information “on virtually every US consumer.” Read more »

Washington Post ad tech platform aims at Google-Facebook duopoly

Agence France-Presse
Posted at Sep 18 08:05 AM

The Washington Post on Tuesday unveiled a new ad tech platform touted as a way to help newspapers counter the loss in online revenue to major platforms Google and Facebook. Read more »

Advertising execs point to five ways Google stifles business

Paresh Dave and Sheila Dang, Reuters
Posted at Sep 12 08:25 AM

US authorities investigating Alphabet Inc's Google for anti-competitive behavior have recently begun probing the company's $116 billion-a-year advertising business.   Read more »

How advertisers can tap YouTube to reach their market

ABS-CBN News
Posted at Jul 12 03:47 PM

Six-second or multi-part videos on the platform must "connecti effectively" and "convey stories in an engaging way. Read more »

Instagram chief insists it doesn't spy on users

Agence France-Presse
Posted at Jun 26 05:59 AM

NEW YORK, United States—Instagram doesn't snoop on private conversations as part of its advertising targeting strategy, the head of the popular social media site said in an interview Tuesday.   Read more »

Google made $4.7 billion from news industry in 2018: study

Marc Tracy, The New York Times
Posted at Jun 10 09:07 AM

The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the alliance, which represents more than 2,000 newspapers across the country, including The New York Times. Read more »

Your Instagram feed is about to have more ads

Emily S. Rueb, The New York Times
Posted at Jun 05 10:46 AM

While this may be good news for influencers who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds. Read more »

ABS-CBN shift chases consumer eyeballs going digital

Jessica Fenol, ABS-CBN News
Posted at Apr 25 03:59 PM

The shift includes the relaunched streaming app iWant, which has 12 million registered users and 2 million active monthly users, CFO Aldrin Cerrado told reporters.  Read more »

ABS-CBN sees full recovery in profitability, pursues digital shift

ABS-CBN News
Updated as of Apr 25 09:17 PM

The country's largest media and entertainment company has been "exceeding" many of its targets in the January to March period after a "very challenging" 2018, wherein industry-wide TV ad revenues fell an estimated 6 percent. Read more »

Study: 8 of 10 Pinoy kids choose internet over TV

ABS-CBN News
Posted at Apr 24 05:17 PM

Eight out of every 10 children in the Philippines would rather have Internet access over television, according to a study.  Read more »

THE DAY IN PHOTOS: April 15, 2019

ABS-CBN News
Posted at Apr 15 10:52 PM

Here are the day's top stories in photos. Read more »

Unfair?

Jonathan Cellona, ABS-CBN News
Posted at Apr 15 06:26 PM

People pass by a Glutamax billboard in Magallanes, Makati on Monday. The company issued an apology for the "discomfort" caused by its ad campaign after receiving flak from some celebrities and netizens for its supposed distasteful advertisements. Read more »

After backlash, Glutamax sorry for 'discomfort' over online whitening ads

ABS-CBN News
Posted at Apr 15 03:42 PM

Whitening brand Glutamax apologized Monday for the "discomfort" caused by its "#YourFairAdvantage" online campaign over the weekend. Read more »

Facebook's ads system leans on stereotypes for housing, job ads: study

Paresh Dave, Reuters
Updated as of Apr 04 08:54 AM

Facebook's algorithms, which match marketing messages with viewers, leans on stereotypes when it comes to housing and jobs, according to the study by researchers from Northeastern University, University of Southern California and advocacy group Upturn.  Read more »

When it comes to disclosing sponsors, your Google Assistant may be mute

Paresh Dave, Reuters
Posted at Apr 02 08:15 AM

Google's conundrum is one facing several big tech companies whose users increasingly seek help from voice-enabled speakers and gadgets: how to deliver greater convenience while still generating the ad revenue that traditionally has funded free searches. Read more »