MANILA, Philippines - For championing causes in academics, sports, literature, arts and social entrepreneurship, 9 young Filipinos were named ambassadors of homegrown fast-food giant Jollibee.
Called "Yumbassadors," they are tasked to empower the Filipino youth and make them proud of their nationality. They are:
- Pablo Benigno "Bam" Aquino IV, a youth leader and social entrepreneur who pioneered the HaPinoy project
- Carmela Lao, the first Filipina to bag medals at the International Mathematical Olympiad
- Francis "Niño" Alcantara, 2009 Australian Open doubles junior champion
- Miro Frances Capili, the youngest 3-time Palanca awardee
- Nasser Lubay, a self-taught visual artist who placed second at the Celeste Prize in Germany
- Reese Fernandez, co-founder of social business enterprise Rags2Riches that benefits the women of Payatas, and who won the Rolex Award for Enterprise Young Laureates Programme in 2010
- Sam Concepcion, a youth role model and performer
- Stefano Marcelo, a world-class karting driver who is a top 10 finalist at the 2008 ROK World Championship and the only Asian team member of Tony Kart
- Sunshine Plata, a renowned coffee painter whose works were featured in Ripley's Believe It or Not! and the Martha Stewart Show in the United States
According to Jollibee, the 9 Yumbassadors "represent the best in every young Pinoy" and "form a new breed of role models that the country can proudly present to the rest of the world."
The company asked the public to take part in "recognizing the vision of the youth" and "help build a nation that is filled with compassionate and civic-minded young citizens."
Jollibee, popular for its fried chicken, spaghetti and burgers, noted that the youth form a huge part of its customer base.