Line to give out premium call coupons, vows new apps

By Rizal Raoul Reyes

Posted at Aug 07 2014 04:11 PM | Updated as of Aug 08 2014 12:11 AM

Kapamilya stars Jessy Mendiola and Matteo Guidicelli pose with the Line mascots. Photo by Reyma Buan-Deveza for

MANILA -- Led by its brand ambassadors, Kapamilya stars Jessy Mendiola and Matteo Guidicelli, Line Philippines, a subsidiary of Korean mobile platform LINE, launched on Wednesday night its newest Premium Call promotion.

Greg (Sung-Wook) Kim, head of the Line Philippines, announced during the event that the company will be giving away coupons with 300 Line Premium Call credits to diners of 23 Munchpunch-affiliated restaurants from August 14 to September 13.

These call credit coupons will also be given out to online shoppers of Lazada website from August 14-23.

“Line is my number one choice when it comes to communicating with my loved ones,” said Mendiola, while host-actor Guidicelli said nothing can match Line in terms of call quality.

Kim said the Philippines is an important market for Line because millions of Filipinos are active in social media and are very familiar to latest trends in technology.

"With a 100-million population, the potential for growth is very promising,” said Kim in an interview at the sidelines of the event held in Makati City.

Kim also announced that Line will develop more apps exclusively for the Philippine market as part of its effort to develop a strong market niche.

“Line promises to continue its efforts in focusing more on features that these Philippine users will love while providing the best communication experience. Latest features including Line Selfie Stickers, Hidden Chat and many other initiatives are all part of our ongoing effort," Kim pointed out.

"We always strive to provide everyone the best messaging and call experience. We hope more users in the Philippines are connected with their friends and family through Line Premium Call,” he said.

Since its launch in the Philippines, Kim said Line has introduced new offerings to Filipinos as the global messaging and call app continued to roll out new features that brought its Filipino users closer together.

To make a stronger presence, Line Philippines has also launched partnerships with some of the country’s top brands, including Jollibee, Bench and Family Mart.

“With the launch of LINE service and TV commercial last year, LINE has become one of the leading mobile platforms in the Philippines,” said Kim. “We have come up with a campaign exclusive for the users in the Philippines for them to connect and be closer to their beloved friends and families.”

Kim said the competition would be tough as Line’s competitors are also launching their own initiatves to attract the Filipinos. Nevertheless, Kim said Line would continue introducing products that suits the Filipino lifestyle,

LIne Premium Call allows users to make low-cost calls domestically and internationally to both landlines and mobile devices from inside the Line app. With over 490 million users worldwide, the globally renowned app helps users in the Philippines reconnect with their families and friends through enhanced call quality and better network conditions.

“Compared to other leading brands, Line Premium Call provides the lowest price in all the Philippines’ most popular calling destinations because we believe that closer bonds among our loved ones should start with stronger connections,” said Kim.

As a part of this commitment, Kim said Line conducts ceaseless research and experiments under the testing environment that meets the rigorous international standards, including ITU-T recommendations.

As a result, Line’s voice call usage experienced a huge leap of 5.6 times and the clarity of the voice quality improved by 120% between late 2012 and the first half of 2014. Moreover, Japan’s leading newspaper Nikkei even recognized Line Premium Call as the Best New Product of Q2 in 2014 based on its competitive price and quality.