Mindanao is 'underadvocated'

By Ivy Vibar, ABS-CBNnews.com

Posted at Apr 29 2014 04:27 PM | Updated as of Apr 30 2014 12:27 AM

Inday Varona of Change.org, Mae Paner (Juana Change), Amor Maclang of GeiserMaclang, and Malou Mangahas of the Philippine Center for Investigative Journalism talk about politics and advocacies at the Future of Media forum. Photo by Ivy Vibar for ABS-CBNnews.com

MANILA, Philippines -- Mindanao is an "underadvocated" area, according to media strategist and advocate.

During the Future of Media forum at the UP-Ayala Technohub in Quezon City on Tuesday, Amor Maclang said Mindanao is “largely an underadvocated area” as there are many issues there that need to be addressed, but are not taken up as causes by many people, especially online.

Thus she encouraged citizen journalists and netizens to shift their advocacies to areas and issues that are not just "trending," as many Filipinos online usually latch on to popular issues, then tend to forget them after the furor has died down.

“Huwag tayong maging very fickle about advocacies,” she said, emphasizing that the country needs more people who have disaster and risk mitigation as their advocacies, especially as the Philippines is prone to typhoons.

In addition, Maclang said social media should be leveraged for the benefit of the underadvocated, noting that traditional and new media should work together in order to further the goals of advocacies.

“It’s not a matter of us and them. It is a matter of coming together,” she said.

Maclang is the risk, crisis and reputation strategist, and the co-founder of marketing company GeiserMaclang.

Mindanao was hit by floods and landslides in recent years and months, causing deaths and homelessness in the region. While there was an outpouring of support for the survivors, efforts were overshadowed by the destruction caused by typhoon Yolanda in the Visayas.