China's OPPO enters PH cellphone market

By Rizal Raoul Reyes

Posted at Apr 15 2014 12:01 PM | Updated as of Apr 16 2014 11:36 PM

MANILA -- China-based OPPO Mobile Telecommunications Corp., Ltd officially entered the Philippine market by recently launching the OPPO Find 7, the flagship phone of the Find series.

The Philippines is only the second country to launch the Find 7 after China.

“We are extremely excited to launch the OPPO brand and our leading mobile technologies to the Philippine market. OPPO prides itself in delivering world-class innovations that cater to consumers with different requirements when it comes to their mobile needs," James Ma, chief executive of OPPO Philippines Mobile Technology, Inc., said in a press statement.

“We utilize top of the line technologies to bring different smartphone revolutions that raise the bar in mobile devices. Thus, we are happy to introduce our latest innovation, the Find 7, to the Philippines,” Ma added.

Zhao Han, Find 7 product manager, said in his presentation that the Find 7 is designed and crafted to ensure that every detail was implemented with the user in mind.

Han said the Find 7 is also durable as it is made of the aerospace-qualified titanium aluminum alloy for increased strength, better screen protection, excellent heat dispersion and a more solid grip for users. He added the two sides of the smartphone are also designed to make it naturally smooth with light flowing freely.

It has also adopted the touch on lens (TOL) polished and bound in a solution. According to Han, this technology contributes to fewer cracks and strengthens the Find 7’s body by 40%.

With Find 7, OPPO introduces consumers to a new generation of high-definition mobile phones.

“Its Quad HD resolution will bring life’s most precious moments in captivating vivid detail,” Zhao said.

The Find 7 boasts a large 5.5 inch screen, 2560X1440 resolution and 538ppi to bring videos and photos to life. In addition, OPPO takes advantage of Fine Pixel coating and Nature Color calibrating technologies to shrink an IMAX screen of more than 350 m2 into the palm of one’s hand.

The Find 7 also creates photographic possibilities with a 13-megapixel camera that includes a 50-megapixel software enhancement feature with the PI 2.0 technology that allows the Find 7 to pick out the best parts of 10 consecutive photos and combine them to make a crisp 50 MP ultra-HD image. The video is also at an incredible 4K resolution with HDR and slow motion capabilities.

Han claimed that the Find 7 is the first mobile phone that features the new and exclusive VOOC rapid charge technology which significantly increases charging speed by up to 400%. It includes a 3000mAh battery, customized circuits, battery cells, 7-pin USB port, data cable and a smart adapter.