PasaHero is first passenger safety app in PH

By Fidea Encarnacion, ABS-CBNnews.com

Posted at Feb 03 2014 07:03 PM | Updated as of Feb 05 2014 07:30 PM

ABS-CBN chief digital officer Donald Lim talks about the PasaHero app at Monday's launch. Photo by Rem Zamora for ABS-CBNnews.com

MANILA – Public transport passengers can now protect themselves while commuting with a recently launched app by ABS-CBN News.

PasaHero is a mobile application available for Android and iOS devices that allows users to record and broadcast details of their trip.

Through the app’s “Panic” button, family and friends will be notified that the passenger is in danger. The phone will start recording video and audio clips, as well as send the exact location of the user to his or her emergency contacts.

PasaHero was developed by ABS-CBN’s Digital Media Division and ABS-CBNnews.com, in partnership with government agencies Department of Transportation and Communication, Land Transportation Office and Franchising Regulatory Board, and Land Transportation Office, together with private sector partners Grab Taxi and Tripid.

During a press conference for the app's launch on Monday, ABS-CBN chief digital officer and Digital Media Division head Donald Lim said the PasaHero app was conceptualized to provide the public with a viable solution against crimes involving public transport passengers.

He added that PasaHero is only the first step as more apps will be developed.

“We need to push it further. This is only the first of a series of safety apps. Hopefully this is our small share of making a difference,” Lim said.

For his part, Department of Transportation and Communication spokesperson Atty. Michael Sagcal lauded the app as a good start, as it is in line with the department’s main priority which is the safety of passengers.

Also present at the launch were Land Transportation Office (LTO) chairman Atty. Winston Ginez, LTO executive director Atty. Emiliano Bantog, LTO spokesperson Jason Salvador, GrabTaxi vice president for marketing Natasha Bautista and Tripid president John Dee.

In light of the frequent crimes involving public transportation, ABS-CBN and its partners urged passengers and smartphone users to support PasaHero, as well as its cause to educate and inform bus franchise owners and taxi operators on passenger security and safety.

PasaHero was launched last November and has already reached 25,000 downloads.