WeChat adds games in latest version

ABS-CBN News

Posted at Jan 27 2014 02:31 PM | Updated as of Jan 29 2014 12:24 AM

WeChat adds games in latest version 1
Gunz Dash, one of the three games on WeChat 5.1

MANILA – China’s hot messaging app WeChat recently launched its newest version in the Philippines, which includes three games, more animated stickers and an expanded group chat feature.

WeChat 5.1 hopes to attract more casual gamers with the side-scrolling race game “Gunz Dash” and the puzzle games “2 Day’s Match” and “Craz3 Match,” which are all available for iOS, Android, Symbian, Windows Phone and BlackBerry users.

Steve Zheng, WeChat’s senior business development manager, noted that bulk of their users in the Philippines are university students and young professionals, who usually like playing games on their smartphones.

“University students are our biggest users here,” Zheng told ABS-CBNnews.com, not citing figures. “They like to share photos and they use our talk feature every day.”

“The university students and young professionals, they are happy to introduce WeChat to their friends so they can talk to each other,” he added. “WeChat has developed a lot of features such as animated stickers. We made a lot of new stickers to engage them so they can better express their emotions.”

WeChat 5.1 can now accommodate up to 100 users in its group chat service from the previous limit of 40.

Zheng said those who have downloaded the app can also “save” their favorite messages and photos, as well as share their experiences more creatively via an exclusive app called “StoryCam.”

“We’re more focused on how to improve the user experience,” he said.

WeChat has almost 500 million users as of July last year, with 100 million of them coming from China.

Citing Google Trends, Zheng said their app is one of the Top 3 searched apps in the Philippines.

“We have yet to expand to other countries,” he said, noting that they are now available in some parts of Southeast Asia.