MANILA, Philippines - ABS-CBN launched its Christmas station ID for this year in an event graced by company executives and Kapamilya stars.
Titled "Da Best ang Pasko ng Pilipino," this year's Christmas station ID was written by Creative Communications Management head Robert Labayen, with music composed by Jimmy Antiporda of Star Records.
It was performed by YouTube sensation Maria Aragon and members of the University of the Philippines Concert Chorus.
The music video of "The Best ang Pasko ng Pilipino," which premiered on ABS-CBN Channel 2 on Thursday night, featured over 100 Kapamilya stars and was shot in different countries.
It also included anchors and reporters from ABS-CBN News and Current Affairs and ANC, personalities from ABS-CBN's Regional Network Group and radio dzMM, and DJs from Tambayan 101.9.
The launch of ABS-CBN's Christmas station ID was the highlight of a 30-minute event in the ABS-CBN compound dubbed "Da Best ang Pasko ng Pilipino," which was hosted by Miss Universe 2010 fourth runner-up Venus Raj and actor Matteo Guidicelli.
For more information about "Da Best ang Pasko ng Pilipino," visit http://dabestpasko.abs-cbn.com.
abs-cbnNEWS.com is the news website of ABS-CBN Corp.