MANILA, Philippines (2nd UPDATE) – “We’re a country named after a Spanish King. To which an American general vowed to return. Or as someone described our history, ‘300 years in a convent, and 50 years in Hollywood.’”
This is the introduction of the audio-visual presentation (AVP) of the Department of Tourism’s (DOT) official “It’s more fun in the Philippines” campaign which was released online on Monday.
But hours later, the video was removed from the DOT's YouTube channel and is still unavailable as of posting.
In a phone interview with ABS-CBNnews.com, Evelyn Macayayong of DOT's office of marketing communications said the video was pulled out for "some minor tweaks," as instructed by the Tourism Secretary.
She said it will be reposted on the agency's YouTube and social media pages anytime on Tuesday.
The nearly three-minute AVP uploaded on Monday highlighted the Philippines’ unique natural attractions such as the Mayon Volcano, which boasts of a “perfect cone,” and the Chocolate Hills in Bohol.
Also placed on the spotlight were the country’s several beaches led by Boracay, which was recently named by international travel magazine Travel + Leisure as the world’s best island.
The video also marketed the Philippines as a country filled with delicious food and fun fiestas at any day of the year.
The “It’s more fun in the Philippines” campaign has gone a long way from its social media success last January, where different versions of the slogan were posted by Internet users here and abroad.
Over the past months, the DOT spent millions of pesos promoting the slogan through travel expos and advertisements.