MANILA - Filipinos are becoming increasingly concerned about their hair, whether it be about the latest trends and products or fixes for several hair problems, new data from Google shows.
From the period of February to September 2014, Philippines is second among its Southeast Asian neighbors when it comes to searches on Google regarding the topic.
"Filipinos are paying more attention to their hair, spending time and effort online to scout different hair fixes and style inspirations," claimed Ryan Morales, Google Philippines country marketing manager.
Among the most searched topics in the country are the new hairstyles of pop singer Sarah Geronimo and One Direction member Zayn Malik.
Others include queries on the "short hair," the "undercut," and several new shades of hair color such as "ombre" and "chestnut brown."
Also in the list of the most popular haircuts locally, in terms of data from the search engine giant, is the "pixie cut."
"This list helps us visualize what particular topics keep people online, aiding marketers in gathering consumer interests so they can better strategize how to position their products," added Morales.
Google also cited a 2012 study by Taylor Nelson, a Kantar Media-funded market research group, which found that Filipinos are turning online to look for the latest information in hair care products.
According to the report, female Internet users in Philippines used an average of 5 information sources online before making their hair care product purchase decision.
The search engine also revealed that "dry hair" and "fly away hair" topped the list of hair problems users searched online, followed by concerns on "brittle" and "non-shiny hair."
Filipinos also turned to Google to scout hair treatments like "neem leaves," a herbal remedy that stimulates hair growth, and "hot oil."
"Using Google Search connects people to the most relevant information related to the things they need. But more than access to the items important to their search terms, it is about allowing people to make informed-decisions regarding their everyday, ordinary concerns," said Morales.
Below are some of the most popular searches regarding hair in different categories in no particular order:
• Neem (herbal remedy)
• Hot oil treatment
• Tsubaki (shampoo)
• Hair mask
• How to treat dry hair
Hair Color and Dye
• Ombre hair
• Pastel colors
• Ash blonde
• Hair color chart
• Chestnut brown
• Hair loss treatment
Hair Straighteners & Relaxers
• Permanent blow dry
• Going Straight Salon
• Freshaire salon
• Hair relax
• Hairstyle for women
• Hairstyle for men
• Short hairstyle
• Hairstyle for 2014
• Pixie cut