Greenwich gets flak for social media campaign


Posted at Aug 13 2012 07:08 PM | Updated as of Aug 14 2012 03:08 AM

MANILA, Philippines – Several Internet users were not pleased with the newest campaign of local pizza chain Greenwich, where it promised to donate meals to flood victims after getting enough supporters on social media sites.

Turning to Facebook and Twitter, they scored Greenwich’s “I Can Give” campaign for being “conditional,” “selfish” and “insensitive.”

The original rules of the campaign said the local pizza chain would only donate 1,000 meals after getting 25,000 new followers until August 15. Twitter users were also asked to use the hashtag #ICanGive.

Greenwich has since changed its rules and clarified that its only goal was to help. It added that the restaurant chain will donate to flood victims regardless of the number of followers.

Aside from replying to its followers on social media sites, Greenwich also released an official statement through public relations and corporate affairs manager Cristina Cabrera, who stressed that their messages may have been “misinterpreted.”

“Our objective was for us to use the power of social media for a humanitarian effort such as this,” Cabrera said.

A number of bars, dining establishments and beverage shops have been using their resources to help victims of floods caused by torrential rains in Metro Manila and nearby provinces.

The posh Republiq Club at Resorts World in Pasay City, for instance, opened its bar for free last week to those who brought donations such as blankets, food and drinking water.

Japanese restaurant Yabu at SM Megamall, on the other hand, donated 100% of its net sales last August 9 to flood victims.

Italian restaurant Cibo, meanwhile, said it will donate 15% of its sales on August 22, when it will celebrate its 15th year in operation. All of Cibo’s branches, like many other dining establishments, are also accepting donations of any kind.

Binalot, a Filipino fast-food chain, is also accepting pledges for its rice meals served in banana leaves to help feed those who are affected by the floods.

Packages cost between P250, which can feed five people, to P5,000, which can provide food for 100 people. -- With ANC