MANILA, Philippines - Social networking site Facebook.com is the top destination of netizens in the Philippines for the month of May 2010, according to digital world watchdog comScore Inc.
Facebook was visited by 93% of online users in the country in May, which represents "the highest penetration of any global market for the social networking site."
In the Asia-Pacific region, Facebook.com registered 85.8 million unique visitors in May 2010, based on comScore Inc.'s data monitoring among users aged 15 and above in home and work locations. Each visitor spent 217.5 minutes on the site on the average, visited 318 pages, and registered 21.5 minutes per visit during that period.
The most visited Web site in the entire Asia-Pacific region is Google, with total unique visitors numbering 270 million for the month of May alone. This represents as much as 55% of the online population.
Microsoft sites came in second at 218.5 million unique visitors, while Yahoo sites bagged the third spot with almost 205 million unique visitors.
In terms of engagement, Tencent Inc. ranked as the most engaging Internet property in the Asia-Pacific region. Its visitors spent an average of 6.5 hours on the site in the month of May.
The comScore Inc. report divulged differing brand preferences across 13 Asia-Pacific countries.
Google sites registered as the most visited property in India, Indonesia, Malaysia, Singapore and Vietnam.
Yahoo sites, on the other hand, cornered the most visitors in Hong Kong, Japan and Taiwan.
In Australia, Microsoft sites led the market. In China and South Korea, local entities such as Tencent Inc. and NHN Corporation topped the list.