What brands do cheating women wear?

ABS-CBN News

Posted at Jun 28 2013 04:48 PM | Updated as of Jun 29 2013 12:48 AM

MANILA – An online dating site designed for cheating spouses recently asked its female users about their favorite clothing brands.

More than 52,000 female users were included in the survey by Ashley Madison, a Canada-based website that facilitates extra-marital affairs.

The survey found that Banana Republic, a brand under the American company Gap, is the top choice for cheating wives.

An article posted on the Ashley Madison website quoted its chief executive officer, Noel Biderman, as saying that Banana Republic’s "business casual merchandise perfectly suits the busy working woman, juggling work and family."

Banana Republic was followed by more American clothing retailers: J. Crew, Macy’s and Ann Taylor, while Swedish brand H&M landed in fifth place.

US brand Bebe ranked sixth, followed by plus-size clothing store Lane Bryant, women’s store Chico’s and Canada-based athletic apparel Lululemon. Texas-based department store brand JC Penney rounded out the Top 10.

Victoria’s Secret, on the other hand, was the preferred underwear brand of cheating women, the survey said.

Meanwhile, the survey showed that more than a third of respondents said they "spend more on appearance since they started cheating," and 27% "have a secret credit card to fund their purchases."

"Becoming more concerned with one’s appearance is often a dead giveaway for an affair," Biderman was quoted as saying.

Bearing the slogan “Life is short. Have an affair,” Ashley Madison is marketed primarily to people who are already in a relationship. It boasts of 17 million users across the globe, and has been featured in several TV programs in the United States.

“We are the most recognized and reputable extramarital affair company. Our married dating services work. We are the most successful website for finding cheating partners,” its website read.

Ashley Madison’s services are currently not available in the Philippines, a predominantly Catholic country.