Another PH 'cronut' contender surfaces


Posted at Jun 18 2013 05:31 PM | Updated as of Jun 19 2013 01:31 AM

Wildflour Cafe + Bakery's version of the cronut. Photo by Vladimir Bunoan for

MANILA, Philippines – Will the “cronut,” a pastry that has become New York’s latest food craze, soon go mainstream in the Philippines?

Just two weeks after Wildflour Café + Bakery introduced its own rendition of the half-croissant, half-donut pastry to its customers, the local franchise of the Taiwanese tea chain Chatime hinted that it will soon release its version of the cronut to its menu.

Chatime Philippines uploaded a sketch of what looks exactly like a cronut on its Facebook page on Tuesday, sparking online buzz.

The sketch included the text: “We’re cooking up a new pastry to go with your favorite Chatime drinks.”

Internet users were quick to recognize that Chatime Philippines is referring to the cronut.

“OMG! You’re bringing in Cronuts? WHEN??????” said Irene Ting on the tea chain’s Facebook page.

“Cronut! Yum!!!” said Marc Anthony Gonzales.

Entrepreneur Johnlu Koa, who founded The French Baker, obtained the master franchise of Chatime for the Philippines.

It is still unclear if The French Baker will also introduce cronuts in its product lineup, which includes croissants, baguettes and other bread and pastry products.

Wildflour Café + Bakery unveiled its version of the hybrid pastry last June 3, making it the first in the Philippines to capitalize on the cronut craze. It came in three flavors: chocolate, strawberry and vanilla.

While it caused excitement among local foodies, food blog was quick to call Wildflour’s pastry as a “copycat,” along with nine others from different parts of the world.

The word “cronut” has been trademarked by its creator, Dominique Ansel, following the food craze the pastry has caused since its debut in New York a month ago.

Ansel’s namesake bakery in the heart of the trendy Soho has been attracting crowds from different parts of the United States – and even from other countries – all hoping for a taste of the hybrid pastry.

To prevent scalpers from hoarding the $5 cronuts and selling them at up to $50 a piece, Ansel has restricted patrons to buy only two pieces each.