'Anti-jejemon' campaign goes viral on the web

By Faye Monchelle Gonzalez and Cherry Anne M. Mungcal, abs-cbnNEWS.com Halalan 2010 volunteers

Posted at May 01 2010 09:44 PM | Updated as of May 03 2010 08:40 PM

MANILA, Philippines - No, they have nothing to do with Pokemon's Pikachu. But just like the cartoon show that this cuddly yellow creature is in, a movement to get rid of people called "jejemons" is making waves in the web.

From Facebook pages to Twitter accounts to several fora, their kind has been bashed by Internet-using Filipinos from across the country for quite some time now.

At one point, a number of Internet users even made the most of the election season to promote "anti-jejemon" campaign platforms.

A photo of presidential bet Gilbert "Gibo" Teodoro, for one, has been making the rounds in social networking sites for the past days.

Here, the Lakas-Kampi-CMD standard bearer is seen holding a sign that says "Pababalikin ko ang mga jejemon sa elementarya (I'll bring those jejemons back to school)." (See photo here)

Edited television ads of the Nacionalista Party, where candidates are made to proclaim their disdain for jejemons, have also gone viral on YouTube. To date, thousands of users have viewed and made comments about the political ad spoofs. (See video here)

With the "anti-jejemon" fever hitting Filipinos' computer screens, would it be a good idea if politicians come up with a platform specifically for these people? You decide.

Jejemon defined

The source of the word "jejemon" remains a mystery, but almost every Filipino is aware of what it means.

A jejemon (short for a "jeje" monster) is widely defined as someone who excessively uses uncommon letters such as x, y, w and h in every word or sentence, making it harder for people to understand.

Here's an example: "EiOnG PhUaRanG gAhNitOh PoWHzz mAgZuLat,, jEjE," which simply means "Iyong parang ganito po magsulat...hehe (Someone who writes like this...hehe)"

Several people have speculated that jejemons came to exist because of excessive text messaging. In an effort to make the most out of the 360-character limit for every text message, some shorten words by removing vowels.

And even if unlimited text messaging services are offered at affordable rates, people seem to have gotten the hang of this style of text messaging.

No matter how they came to existence, it's hard to deny that jejemons have added color and laughter to the country's current chaotic political situation.

These people, despite their different way of communicating with others, have surely found ways for other people to smile and keep the positive vibes. Jeje!