Creative talents honored at 4th Adobo Design Awards


Posted at Apr 27 2013 05:56 PM | Updated as of Apr 29 2013 08:08 PM

MANILA, Philippines -- The talents behind local advertising and design were celebrated Friday night as Adobo magazine held its fourth awards night in Makati City.

The animation WWF “Nightlife” by Leo Burnett Manila won Best in Show at the 2013 Adobo Design Awards

The publication, which focuses on culture and design of local advertising, held the 2013 Adobo Design Awards at the Ayala Museum to honor names in the industry, including professionals, enthusiasts, practitioners, freelancers and students.

This year, Adobo Design Awards took on the theme "Design for Good."

Recognition was given to the best designs across different categories, including game and application, publishing, typography, press and poster, logo, packaging, outdoor, illustration, production design, broadcast animation, website, and environmental design.

The poster "Kalsada ng Manila" by's Francin Cruz won Best in Poster in the Open/Theme category

This year's Open/Theme category, meanwhile, called for creative pitches to promote Manila's "pop culture" as the capital of the Philippines. Among those recognized in this category was's Francin Cruz, who won Best in Poster for her "Kalsada ng Manila" piece.

The top honor, Best in Show, was given to the animation piece WWF "Nightlife" by Leo Burnett Manila (seen above), which won gold in the broadcast animation category.

Here is the full list of winners at the 4th Adobo Design Awards:

Best Design, Game / Application Category
Silver: Rich Media Banner for Adidas Boost- Mobile Rich Media (iProspect + InMobi)

Best Design, Publishing Category
Silver: SYKES Planner 2013 (Team Manila Graphic Design Studio)
Bronze: Bratpack Peg May 2012 (Primer Group of Companies)

Best Design, Typography Category
Silver: Heroin. You’ll Love It (Lowe Inc.)

Best Design, Press & Poster Category
Gold: Desperate Animals (M&C Saatchi Kuala Lumpur)
Silver: Catapult (M&C Saatchi Kuala Lumpur)
Silver: Mga Mumunting Lihim (TBWA/ Santiago Mangada Puno)
Silver: VW Dragon Scales CNY Card (M&C Saatchi Kuala Lumpur)
Bronze: Boat (TBWA/ Santiago Mangada Puno)

Best Design, Applied Logo Category
Bronze: Pepsi Liter of Light Mural (BBDO Guerrero)

Best Design, Single Logo Category
Silver: Gifthunter: The Chase Is On (Bluethumb Creative Agency)
Bronze: Hands (TBWA/ Santiago Mangada Puno)
Bronze: MSD for Mothers Logo (Works of Heart)
Bronze: Purple Ribbon Campaign Branding (Team Manila Graphic Design Studio)

Best Design, Packaging Category
Bronze: Marty’s Smashables (TBWA/ Santiago Mangada Puno)
Bronze: This Year (album cover) (Moonstar 88 x Gigzilla)
Bronze: Warhol Vs. Lichtenstein Secret Fresh Gallery Direct Mailer (Publicis Jimenez Basic)

Best Design, Outdoor / Ambient Category
Silver: Not So Pedestrian Lanes (IXM IdeasXMachina)
Bronze: Project Edsa (TBWA/ Santiago Mangada Puno)

Best Design, Illustration Category
Gold: Desperate Animals (M&C Saatchi Kuala Lumpur)
Silver: Catapult (M&C Saatchi Kuala Lumpur)
Silver: Slingshot (M&C Saatchi Kuala Lumpur)
Bronze: Bratpack Peg November 2012 (Primer Group of Companies)
Bronze: Creative Guild of the Philippines “Kidlat Guy” (Campaigns & Grey)
Bronze: Must Love Manila (Bjorn Eding)

Best Design, Production Design Category
Silver: Ang Nawawala (Brainchildsix/Indie Pop Films/Roughcut Blender)
Silver: Enercal “Scare Crow” (Campaigns & Grey)

Best Design, Broadcast Animation Category
Gold: Lakihan Mo Logo Nights (TBWA/ Santiago Mangada Puno)
Gold: WWF “Nightlife” (Leo Burnett Manila)

Best Design, Website Category
Silver: Pepsi Liter of Light Website (BBDO Guerrero)
Silver: Fight eVaw (DM9JaymeSyfu)
Bronze: London Olympics 2012 (ABC Development Corp. TV5)

Best Design, Environmental Design Category
Bronze: SPCA Letter Box (M&C Saatchi Kuala Lumpur)

Myphone Pinoy Award
MNL Pop Culture Monument (Valerie Villaflor, Dentsu Philippines)

Best in Show, Design for Good
WWF “Nightlife” (Leo Burnett Manila) is the news website of ABS-CBN.