‘Infinity rings’ targeted at die-hard ‘Walang Hanggan’ fans


Posted at Mar 30 2012 07:10 PM | Updated as of Mar 31 2012 03:20 AM

"Walang Hanggan" infinity rings

MANILA, Philippines – ABS-CBN recently launched its “infinity rings,” the same ones featured in hit television series “Walang Hanggan,” following the show’s popularity in recent months.

ABS-CBN has tied up with jeweler Karat World for the rings, which are used by the lead stars in the series to symbolize undying love.

“The most romantic scene (in ‘Walang Hanggan’) was when the two [lead characters] made a lover’s pact on a hill. Daniel gave Katarina an infinity ring that symbolized his eternal love for this lady,” the company said in a statement.

The rings, targeted at die-hard fans of the series, are available in the original 14-karat solid yellow gold and two other variants – 14-karat solid white gold and silver 925.

Each also has an “infinity marking” and a 585-stamping “to signify its gold purity,” ABS-CBN said.

“Walang Hanggan” is topbilled by Prince of Indie Coco Martin and "Mara Clara" star Julia Montes. The show’s pilot episode last January 16 ruled nationwide TV ratings, according to Kantar Media/TNS.

The series also includes queens of Philippine cinema Susan Roces and Helen Gamboa, former sweethearts Richard Gomez and Dawn Zulueta, and young stars Melissa Ricks and Paulo Avelino.

It is directed by Jerry Lopez Sineneng and Trina Dayrit.

ABS-CBNnews.com is the online news department of ABS-CBN.