What happened to PH opening of Chuck E. Cheese?


Posted at Jan 29 2014 01:14 PM | Updated as of Jan 29 2014 09:15 PM

MANILA – A year after its scheduled Philippine launch, the American kid-friendly restaurant chain Chuck E. Cheese has yet to open its doors to Filipino diners.

Chuck E. Cheese was supposed to join the Manila food scene via The Bistro Group, which also carries international franchises such as TGI Friday’s and Italianni’s, with the American restaurant opening a branch at the newly renovated Glorietta mall in Makati.

Lisa Ronquillo, The Bistro Group’s assistant vice president for marketing, explained that they “encountered some challenges” in putting up a Chuck E. Cheese branch in Glorietta.

“Medyo na-stall kasi nahirapan doon sa size specification,” Ronquillo told ABS-CBNnews.com. “We encountered some challenges, kasi number one, ‘yung spacing.”

“The ceiling in Glorietta won’t fit Chuck E. Cheese’s signature equipment,” added Ronquillo, referring to the restaurant’s kid-friendly attractions. “We were limited by the height [of Glorietta].”

While they are open to the idea of moving Chuck E. Cheese to another venue, Ronquillo said they are still hoping to work things out.

“We really want it in Makati. Faster ang spread ng news ‘pag Makati. Everyone goes to Makati,” she explained.

With the launch of Chuck E. Cheese in the country shelved for now, The Bistro Group is busy promoting another American chain, Buffalo Wild Wings.

With over 900 branches in the US, Buffalo Wild Wings offers American food like burgers and wings in a sports bar atmosphere.

“It’s like a sports grill where you can watch your favorite sports games,” Ronquillo said.