Ascott opens 3rd Citadines in Pasay City

Angelo G. Garcia

Posted at Dec 15 2018 06:47 AM

Ascott Limited hopes to make Citadines Bay City Manila the hospitality company’s gateway to the Philippine capital. Angelo G. Garcia

Citadines Bay City Manila is connected to the W Mall complex. Angelo G. Garcia

Citadines Bay City Manila is the third Citadines in the country operated by Ascott Limited. Angelo G. Garcia

Citadines Bay City Manila’s modern and spacious lobby. Angelo G. Garcia

Bay City Café is the main dining outlet of Citadines Bay City Manila. Angelo G. Garcia

Bay City Café’s buffet area. Angelo G. Garcia

The studio deluxe twin room. Angelo G. Garcia

The living space and kitchen area of the one-bedroom premier unit. Angelo G. Garcia

The sleeping area of the one-bedroom premier unit. Angelo G. Garcia

The gym. Angelo G. Garcia

The sprawling sun deck on the fifth floor complete with a pool and a running path. Angelo G. Garcia

MANILA – One of the booming urban areas in Metro Manila is Bay City in Pasay. 

This reclaimed area was all water and part of Manila Bay a little over four decades ago. But today, it is a flourishing business and leisure district.

This is the main reason why international hospitality company Ascott Limited decided to open its Citadines Apart’hotel serviced residence in the area. 

Called Citadines Bay City Manila, it is the third branch of the brand in the country.

“We are particularly excited about this new property. As most of you know, Ascott has been in the country for almost 20 years, but Citadines Bay City is the first property located in the Bay City area just a few minutes away from Manila. We want this Citadines to be the ideal jump-off point to discover or rediscover what one of the Philippines’ beloved National Artist (Nick Joaquin) described as ‘The City of Our Affections,’” said Ascott Limited Philippines country general manager Daniel Wee during the opening.

The serviced residence is located at the corner of Diosdado Macapagal Avenue and Coral Way, and is connected to the mixed-use complex W Mall.

The newest Citadines has 212 rooms divided into four categories: studio deluxe (77 units), studio deluxe twin (69 units), studio premier (14 units), and one-bedroom premier (52 units). 

According to Citadines Bay City Manila residence manager Rennan John Reyes, the new property also has the biggest amenity floor among all Citadines in the metro. Located at the fifth floor, it has a sprawling sun deck with a running path, a pool, a gym, and a pool bar. 

At the ground floor, there is a ballroom that can fit 250 guests, and two meeting rooms.

“This Citadines is actually setting a benchmark compared to other Citadines. Not to mention that we have a large ballroom which can accommodate 250 guests. A typical Citadines would have a small amenity floor and small reception area. This one has a bigger lobby and all-day dining restaurants,” Reyes said.

The Citadines brand is targeted at younger business and leisure travelers, and this explains its design – simple, modern, and with the right amount of sophistication. The property at Bay City has rooms that use blue and gray hues with pops of yellow on the carpet, accent pillows, and plush and wood furniture.

The rooms have ample space, spacious enough for modern travelers. The studio rooms are 32 square meters big, while the one-bedroom premier is at 50 square meters.

Another target market of the brand is the corporate segment. Since it is a serviced residence, Citadines is open to both short and long-term stays. 

The studio premier and one-bedroom premier units have their own kitchen and laundry facility. The kitchen is complete with basic kitchen equipment like an induction stove, microwave oven, refrigerator, and electric water kettle. Pots, pans, plates, glasses, and other kitchen tools are also available for guests’ use.

“This part of the city is really growing not only with the casinos, but a lot of corporate businesses are moving here as well. There are call center operations here as well, so there’s a good prospect for business in this part of the city. We feel good to be in this part of the city because majority of our business would come from corporate. This part of the city is also big on staycation, so that’s something we look forward to,” Reyes said.

Citadines Bay City Manila is only one of two properties that have food and beverage services operated by Ascott. Ascott, which has eight properties at the moment, has been outsourcing its F&B needs for most of its serviced residences.

“This is the second property that we have that we are running our own F&B. First one is in Ascott Bonifacio Global City. We have the same owners so in terms of efficiency, these are sister companies. We can basically uses resources from that property to this property. Then you also have that space for both corporate requirements and banquet requirements. It’s always an advantage if you run your own F&B,” Reyes said.

Citadines Bay City Manila’s main dining outlet is Bay City Cafe, which serves buffet breakfast. The property also has a lobby bar and pool bar, and a 24-hour in-room dining service.

Ascott Limited Philippines currently operates three brands in the country – Ascott, Citadines, and Somerset. With eight hotels or serviced residences in its current portfolio, the company has 12 properties under development in and out of Metro Manila.

“We have projects lined up in Metro Manila as well as Cebu, Iloilo, Davao, and Bacolod. The northern part is being explored as well —Subic and Clark — as these are high potential areas because of developments lined up in the coming years ahead. In the Philippines, we see Citadines as the brand with the most growth opportunities as it is able to capture a good mix of corporate and leisure markets,” Wee shared.