MANILA - Heroes and other keywords related to it "soared" in 2019 as Internet users searched the web about superhero movies and real-life individuals who showed remarkable bravery, according to data from Google.
Tony Stark’s iconic "I love you 3000" line in the final installment of the Avengers franchise "was a global breakout search," Google said in its Year in Search 2019 summary, without specifying the number of times the phrase keyed in on the search engine.
Internet users were also googling about "unsung heroes," "unlikely heroes," and "sheroes," data showed.
"Throughout history, in times of uncertainty, the world looks for heroes," Google said.
The global trend was reflected in the Philippines as "Avengers: Endgame," the final installment of the popular Marvel franchise, was the most searched 2019 flick in the country.
Jane De Leon, who was selected to be this generation's Filipino superhero Darna, topped Google Philippines' most searched female personality in 2019.
Other female celebrities who were portrayed as reel and real heroines in 2019 also landed on Google's most searched keywords in the Philippines.
"I think you could also reinterpret Miss Universe contenders Catriona Gray and Gazini Ganados as powerful female superheroes in their own light. Even Princess Jasmine has now been empowered in the latest Aladdin," Google Philippines principal industry analyst Geia Lopez said.
Google's study did not explain why Internet users wanted to know more about heroes this year.
"It just gives you a pulse of what is popular this year. It just so happened that this year, the more popular topics tended to be about these," Lopez said.