Millennials set trends in tourism: travel advocates


Posted at Dec 13 2016 12:02 AM

In the age of social media, millennials are the new trendsetters of the tourism industry, travel advocates said in a show on the ABS-CBN News Channel (ANC). 

Philippine Tour Operators Association President Cesar Cruz said millennials have developed a tourism market on their own just by posting photos and sharing experiences on social media.

He explained how millennials nowadays compete to be the first to go to a certain destination or experience an activity which develops publicity for destinations that are yet to be developed.

“Some destinations can be developed through the social media especially now that we have the millennial market,” Cruz said on ANC’s “Talkback.”

However, there are risks in millennials travelling to destinations that are yet to be developed since most of these locations are still “raw” and lack “standard safety guidelines,” Cruz said.

“What we are trying to do is get these areas into mainstream tourism to have standards on safety without removing the rawness [of the destination],” he said.

Travel blogger Jonah Meneses shared how millennials are changing the tourism landscape by opting to book airfare promos first even without a guaranteed land arrangement.

Meneses said millennials are keen on going to certain destinations such as South Korea to experience the culture of the country which they usually see on television programs.

According to Philippine Travel Agencies Association President Michelle Victoria, airfare promo bookings account for around 20 percent of customers who adjust to the available time periods for travel.

Cruz and Victoria, meanwhile, urged local government units in the country to help travel advocates in promoting tourism given the two major events to happen in the Philippines next year--the Miss Universe 2016 Pageant and the ASEAN summit.