MANILA – The practice of gift recycling, where people re-purpose gifts they receive into gifts for others, is often considered taboo.
But this doesn't mean that Filipinos shun this practice. In fact, an online survey conducted by online retailer Lazada Philippines showed that 51% of the 220 respondents admitted to recycling gifts.
Another prevalent practice is “bulk gift giving,” with 63% of respondents admitting that they have given the same gift to multiple people during Christmas. Topping the wholesale gift list in the survey are Christmas gift baskets, pastries and personal care products.
Inanc Balci, Lazada CEO, has a theory for the increase in popularity of gift recycling and bulk gift giving.
"While we all practice gift giving, finding the right gift is extremely hard. There’s the traffic, the lines in the malls, time spent, and the severe lack of options. That’s why it’s no surprise that Filipinos will cut corners to the formal, personalized gift giving process,” Balci said in a statement.
Despite this, the survey showed that Filipinos have a very high regard for the Christmas giving tradition, with 82% saying that buying gifts for others must come before getting gifts for oneself.
Other findings from the survey:
* 76% describe their Christmas gifts as “a long list of small gifts”
* 83% believe wrapping gifts is an important tradition
* 59% like participating in Kris Kringle games
Although the worsening traffic situation, particularly in Metro Manila, has made the usual Christmas rush more stressful, don't worry about giving gifts late.
The survey showed that 81.6% of respondents believe that it’s okay to give gifts after Christmas.