Hard Rock Cafe set to make a comeback in PH

Jeeves de Veyra

Posted at Dec 04 2018 07:23 AM

The Hard Rock Cafe space at S Maison. Jeeves de Veyra

MANILA -- The iconic Hard Rock Café is coming back to rock Manila.

Long missed after it turned off its lights at its old spot at the top of Glorietta 3, the worldwide chain is set to re-open a 600-sq.m. restaurant-music venue at the S Maison at the Mall of Asia Complex soon.

Partnering with The Bistro Group, which is behind favorites Italianni's and TGI Friday's among many others, Hard Rock Café promises to bring back its trademark mix of dining and entertainment to a new generation of guests.

“The Bistro Group is a strong industry player and with its robust portfolio of brands, as well as its track record for more than 20 years, we are confident that they will be a strong partner to help us take Hard Rock to the next level in the Philippines,” said Steve Yang, Hard Rock Cafe's area vice president for Asia-Pacific franchise development and operations.

The Bistro Group’s expertise guarantees that local diners will get the same quality as the other branches abroad. “When you get a Legendary Burger in Manila, it will be the same Legendary Burger you will get in Dubai and in Tokyo., “said Yang.


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A Hard Rock Café branch isn’t complete without a merchandise section. Considering its many branches in many countries, it collectively sets itself as one of the world's biggest souvenir stores. T-shirts, mugs, pins and other collectible memorabilia will be available at the shop.

Hard Rock Café also won’t be complete without a stage and Yang acknowledged the wealth of local talent in the Philippines. “Hard Rock is all about music. It could be rock, it could pop, it could be EDM,” Yang said.

The new Hard Rock Cafe will feature a complete light and sound setup for entertainers to hold mini-concerts. As the S’Maison branch will have its own outside entrance, it can open beyond mall hours. 

Aside from concerts, the venue will also be available for corporate events and activities.

JP Manuud of The Bistro Group is flanked by Hard Rock Cafe's Anibal Fernandez and Steve Yang. Jeeves de Veyra

The two companies have big plans for the Hard Rock Café. 

“The Hard Rock Café’s brand equity is very strong. We will take it to a level where it will resonate,” assured Jean-Paul Manuud, president and COO of The Bistro Group hinting at plans to open in Taguig, Entertainment City, and Cebu in the future.