MANILA -- With the Christmas season fully upon us, SM Beauty’s K-Beauty Playground makes shopping easier for K-beauty aficionados. Found in SM Beauty stores nationwide, this specially curated section brings leading Korean beauty brands under one roof.
“SM Beauty’s K-beauty Playground is a wonderful place to discover, experience and play with Korean beauty products to help achieve the signature doll-like make-up and glowing hydrated skin,” Viki Encarnacion, customer director of Watsons and SM Beauty, said at the launch.
From makeup to skincare products, K-Beauty Playground got you covered. It features skincare brands like CosRX, Dear Klairs, Neogen, Mediheal, Leaders, Banila Co, AHC, Esfolio, The Same, Dewytree, Face Republic, iWhite, Seoul White, Luxe Organix, Fresh, Bling Pop, Jayjun, SNP, as well as make-up brands like blk (Korean line), Yadah, Club Clio, Peripera, and ViceBT21.
“We are glad to be the preferred destination of K-beauty lovers in the Philippines. There’s going to be a lot more brands that we will bring in the coming days for our customers to try,” Encarnacion added.
Looking for something to gift or try for yourself? Here’s a sneak peek at the products available in the K-beauty Playground.
Klairs Juiced Vitamin E Mask is one of the many Klairs products available on site. Use this mask to brighten and hydrate dry skin. Joko Magalong-De Veyra
Another product to give your skin a hydration boost, the Banila Co Dear Hydration Toner Boosting Cream promises dewier skin with ingredients like mint, basil, and neem leaf extracts. Joko Magalong-De Veyra
Estefolio Milk Essence Mask Sheets soften and hydrate your skin with the power of milk protein. Joko Magalong-De Veyra
Sleep with the iWhite Vitamin Sleeping Gel Mask and infuse vitamins into your skin. Joko Magalong-De Veyra
The BTS Mediheal Bio Capsulin Love Me Mask Set comes with postcards of the most popular Korean boy band in the planet. But aside from that, the Tea Tree mask is also a keeper for calming the skin. Joko Magalong-De Veyra
If you have sensitive skin, the CosRx Low Ph Good Morning Gel Cleanser is a keeper. Joko Magalong-De Veyra
Slather Seoul White Insta White Tone-up Whitening Milky Cream and your skin will look a little bit brighter. Joko Magalong-De Veyra
Put Leaders Insolution Primer Mask Let Me Shine on, and your skin’s prepped for make-up. What’s not to love about the convenience and the dewy toned skin? Joko Magalong-De Veyra
AHC Natural Essential Mask Aqua Brightening packs quite the hydrating and brightening wallop. Joko Magalong-De Veyra
blk All-Day Intense Matte Lipstick Dandelion has two shades in one. You can use one or the other, or mix. Joko Magalong-De Veyra
Use this Lip Mask Mint when your lips need minty hydration. Joko Magalong-De Veyra