Apart from the planner, there's a new must-have item from Starbucks: a travel organizer

Jeeves de Veyra

Posted at Oct 27 2019 01:13 PM | Updated as of Oct 28 2019 08:24 PM

Apart from the planner, there's a new must-have item from Starbucks: a travel organizer 1
The 2020 Starbucks Planners and Travel Organizers. Jeeves de Veyra

MANILA -- This Christmas season, frequent Starbucks customers have not one, but two items to look forward to: the classic planner and, something new for 2019, a travel organizer.

With the advent of all things digital, Starbucks Philippines marketing head for categories and quality assurance, Keith Cole, said that the company had to up its game to keep the planner relevant.

“So, I asked my team to challenge ourselves. We aspired to make a product that was still connecting the human spirit with handwritten notes. I think it’s something our younger generation may be looking forward to, who may not want a planner,” explained Cole at the launch event on Sunday.

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New this year are the 2020 Travel Organizers clothed in Coffee or Neo Green soft supple leather with enough slots and pockets for your passport, identification cards, a couple of credit cards, a pen, and even your mobile phone. It comes with a matching notebook with unlined, dotted, and grid leaves ideal for journal entries, sketches, and notes from your journeys around the world.

The leather-covered 2020 planner, meanwhile, comes in Berry Pink or Frost Grey. It comes with a matching stylish zippered suede pouch for protection. The exquisite siren charm used for its zipper gives the set a very premium look.

Apart from the planner, there's a new must-have item from Starbucks: a travel organizer 2
Keith Cole is Starbucks Philippines head of marketing and category and quality assurance, and Jo-Ann Ramos, marketing manager show off the new 2020 Planner and Travel Organizer. Jeeves de Veyra

Both the planner and the organizer come with a sheet of stickers representing Starbucks’ iconic coffee blends for personalizing your planner or travel organizer, a bookmark, and beverage coupons to be used all throughout the year. Both also come in a classy embossed gift box should you wish to give it away.

This year's Starbucks collectibles have an environmental spin to them. First, the eco-leather covers from artisanal leather tanners from Valencia, Spain. These are made from recycled cowhide bonded with natural latex. The paper that is used are produced by a paper mill certified by the Forest Stewardship Council (FSC). A mark that promotes responsible management of forests around the world.


The coffee giant has limited edition blends available to bring home. The Christmas Blend is made of Asia-Pacific, Latin American, and rare aged Sumatran beans that have a back note of mint. It is also available as a darker and stronger espresso variant.

The Toffee Nut Crunch Latte and the Peppermint Mocha return this Christmas to the Starbucks beverage menu. New this year are the Wishing Star Dark Mocha, Green Tea Whipped Cream with star-shaped candy sprinkles top this coffee concoction making it look like a Christmas tree, and the Holiday French Vanilla Latte, a sweet milky drink topped with blue whipped cream.

Apart from the planner, there's a new must-have item from Starbucks: a travel organizer 3
The Wishing Star Dark Mocha is among the new Christmas drinks of Starbucks. Jeeves de Veyra

As with previous years, customers are given cards to put their collected stickers into. Stickers are awarded with a purchase of a Starbucks handcrafted beverage. After completing the cards by gathering 18 stickers, these can be redeemed for a planner or a travel organizer.

Stickers for the Starbucks 2020 Planner and 2020 Travel Organizer can be collected starting November 2, 2019 until January 7, 2020. Redemption of the Planner and Travel Organizer is until March 7, 2020.