A look into the ERDEM X H&M collection

Jenica Chuahiock, Metro Magazine

Posted at Oct 27 2017 01:26 AM


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The hotly anticipated ERDEM X H&M collection is set to be released next week, as fans prepare to flock the stores, and online shops for the big launch. The collection, which is a collaborative release between the retail power house and the London-based luxury brand, ERDEM, highlights the quintessential, British country-side chic, offering romantic selections for both male and female clients. 

Rich in florals, ruffles and lace, the ERDEM X H&M selections emulate a vibrant, and celebratory flare for the Fall/Winter season, consequently making it perfect for holiday festivities and all the way to the next spring. 

Photo by Daniel Soriano

Adding to the excitement, the collection is also a joint effort with renowned film director, Baz Luhrmann, who directed iconic films such as "Moulin Rouge!" And "The Great Gatsby." As of yesterday, Luhrmann’s short film and ERDEM X H&M campaign, "The Secret Life Of Flowers," was officially released online, unveiling the clothes along with a surreal story line. 

The ERDEM X H&M collection will officially launch online, and in select stores worldwide on November 2.