The hotly anticipated ERDEM X H&M collection is set to be released next week, as fans prepare to flock the stores, and online shops for the big launch. The collection, which is a collaborative release between the retail power house and the London-based luxury brand, ERDEM, highlights the quintessential, British country-side chic, offering romantic selections for both male and female clients.
Rich in florals, ruffles and lace, the ERDEM X H&M selections emulate a vibrant, and celebratory flare for the Fall/Winter season, consequently making it perfect for holiday festivities and all the way to the next spring.
Adding to the excitement, the collection is also a joint effort with renowned film director, Baz Luhrmann, who directed iconic films such as "Moulin Rouge!" And "The Great Gatsby." As of yesterday, Luhrmann’s short film and ERDEM X H&M campaign, "The Secret Life Of Flowers," was officially released online, unveiling the clothes along with a surreal story line.
The ERDEM X H&M collection will officially launch online, and in select stores worldwide on November 2.