Filipinos spending more time on Facebook, Instagram

Alex Villafania, ABS-CBN News

Posted at Oct 06 2016 03:59 AM

More Filipinos now are consuming more time looking at content on Facebook and Instagram than they do on traditional media, according to a report. 

This increases during the months of October to December as the so-called “Festive Season” ramps up. 

In a report, Facebook said Filipinos are spending two hours and 20 minutes on their smartphones every day. This increases to 30 percent among men, women, mothers, and millennials during the last three months of the year, highlighting increased chatter among Filipinos in the run-up to the Christmas season. 

The social media giant also said Filipinos post more social media content during these three months compared to other times of the year. Over the months of October to December, there is a 69% increase in mobile video posts on Facebook, 21% more in Instagram posts, and 28% more in mobile posts during these “Festive Season” weekends. 

In addition, 84% of Facebook posts were made using mobile devices during these months, validating Facebook’s claim that 92 percent of their 54 million monthly active users post using their mobile devices. 

These figures come from Facebook’s internal data, covering January to December of 2015. 

Meanwhile, Facebook also revealed in another recent report they commissioned to research firm TNS that Filipino users are spending 1.7 more times on Facebook than on TV, eight times more than on print, and 4.5 times more than on radio. 

Even during the evening primetime TV hours, usage of Facebook is close to equal to TV. Facebook’s commissioned report showed that 58% use Facebook to remain updated with current events. 

Likewise, three out of five Filipinos have bought something, mostly related to dining, fashion, and skincare, after finding it on Facebook.