Malls to hold 'lure parties' for Pokemon GO players

Even malls are jumping in the Pokemon GO bandwagon. All of the three major malls have announced their own Pokemon GO “lure drop parties” aimed at drawing Pokemon GO players to go to their respective locations. 

For the non-Pokemon GO players, lures or lure modules are in-game items dropped in PokeStops (landmarks) and, as the name implies, lure more Pokemons closer to the PokeStop, allowing players to capture them. 

Among the first to start a lure drop party is the Ayala Town Center, which will have a series of lure drops starting August 12 until the 14th. 

SM Supermalls is the second to invite Pokemon Go players to a lure party on August 12. Though the event would just be for one day, the event would happen in all SM Supermalls nationwide. 

Not to be outdone, Robinsons Malls will hold waves of lure parties, starting from August 12 to 14, in 10 malls in and around Metro Manila. 

Pokemon GO has become a huge phenomenon, both for mobile users and commercial enterprises, after it was finally made available in the Philippines less than a week ago. 

Some companies have cashed in on the hit mobile game. Robinsons Malls, SM Supermalls, and Ayala Malls had previously offered prizes to players who take screenshots of Pokemon creatures being captured within the premises. 

“Malls embrace Pokemon Go craze”

Telecommunications firms Globe and Smart also offered to subscribers free data for seven days. 

One group of people also started a Pokemon GO tour – basically having paying players ride in a vehicle for four hours while going around some areas in the metropolis to try and capture as many Pokemons as possible. 

Pokemon GO, an augmented reality game, was developed by US-based firm Niantic, Inc.