MANILA -- What started as an online grocery has become a platform where the public can buy fresh produce directly from farmers.
Iloisa Romaraog-Diga effectively used her tech background to help farmers earn more from their harvest by including them as sellers in her e-commerce website and mobile app, Session Groceries.
A former planning analyst at a tech company for 15 years, she was moved to action after learning that some Benguet farmers had to sell a kilo of harvest for only P1 because of low demand, just so their families would have food on their table.
"Dati kasi ang ginagawa lang namin is purely business, tapos nag-evolve siya dahil doon sa mga farmers na kailangan talaga ng tulong," said Romaraog-Diga of Session Groceries, which she created back in 2016.
After getting support from locals in Baguio City, she was able to expand her services to customers in Metro Manila.
"Basta part sila ng Session Groceries, ie-ensure lang ni farmer na makakapagtanim siya. Ibibigay niya sa amin kung ano ang available niyang products, tapos nakalagay 'yan sa mobile app. Then ire-repack sa fulfillment center namin, saka dadalhin sa Maynila,” she explained.
For her efforts, Romaraog-Diga was recognized by the homegrown restaurant chain Mang Inasal as its Gawad PiliPinoy for 2019, which honors modern-day heroes who use their gifts and talents to uplift the plight of their less-fortunate countrymen.
As the recipient of Gawad PiliPinoy, she looks forward to working with more investors to further help farmers, incorporating modern equipment and methods.