MANILA -- Japanese apparel retailer Uniqlo has officially introduced its online store in the Philippines in an effort to provide customers a more convenient shopping experience amid the novel coronavirus pandemic.
Miss Universe 2015 Pia Wurtzbach hosted the virtual launch on Uniqlo Philippines' Facebook page on Thursday, with local stylists and influencers joining via video conference.
Online-exclusive promos were also made available until July 19 to celebrate the event, which also featured a virtual performance by music newcomer Leila Alcasid.
In the online store, customers can choose from Uniqlo's wide range of clothing items and have it delivered to their homes.
They can also have their orders picked up in their preferred branch, and check the availability of items in other stores.
Masayoshi Nakamura, COO of Uniqlo Philippines, said they hope to provide "a unique shopping experience" with their new online store, which is available on the brand's website and as a mobile app.
"We are deeply excited for our customers to enjoy the online store for themselves," he said.
Uniqlo has reopened many of its physical stores in the Philippines as the government starts to ease quarantine protocols across the country.