Emotions are unpacked and awkward moments unfold as four real-life ex-couples face each other in the just-released music video of Callalily's "Ex."
The five-minute video, which initially premiered on MYX on July 4 but was only released online Monday night, features relationships spanning three months to nearly three years.
"Best friends na, friends na. Okay na tayo doon," one woman told her former boyfriend of nine months, before quipping, "Ganda ko 'no?"
Similarly, another woman responded with confidence to being told she "looks great" by her ex, whom she was with for two years and two months. They then proceeded to catch up, starting with the tentative, "Kumusta ka?"
One couple appeared goofier than the rest, as they danced and as the man stepped forward as if to lean for a kiss, only to be met by his laughing ex-girlfriend's fist. The two, however, turned serious as the man said, "I-ti-treasure ko lahat ng kung anuman ang meron sa atin," referring to their past relationship of almost three years.
Meanwhile, scenes featuring a former couple of three months saw the woman admitting she sees a chance to get back together. "Aaminin ko na hanggang ngayon, mahal pa rin kita," she told her ex.
The concept of the music video came from the band's drummer Lemuel Belaro, who also wrote the song. Citing similar viral videos as inspiration, Belaro said he thought the "social experiment" was apt, given the track's title.
"'Yung nakita niyo sa video, hindi siya staged, kung ano talaga 'yung reaction nila. Kita niyo 'yung iba, awkward talaga. Sabi ko, 'Okay lang 'yan, ilabas talaga natin 'yung reaction nila sa isa't-isa,'" he told ABS-CBN News during a recent press conference introducing the music artists of Sindikato, which also manages Callalily.
Vocalist Kean Cipriano admitted he initially had doubts that the concept would work, as it involved sharing personal moments for the subjects, who were clueless they would be facing their ex.
"Sabi ko, 'Medyo mahirap 'yan,' kasi sino'ng papayag na gawin 'to tapos na sa music video? Hindi siya madali," Cipriano recalled, adding that it was upon the encouragement of Sindikato head Enzo Valdez that they pushed through with the music video.
"Ako, nagulat ako, honestly, noong nakita ko 'yung result. Ang galing, kasi nag-work siya, and it's pretty interesting, kasi parang talaga siyang naging social experiment. We're happy sa naging kinalabasan ng music video," he said.
The unscripted exchanges seen in the video lined up with the message of "Ex," which Cipriano described as a "happy ending" to the storyline weaved by past Callalily hits "Magbalik," "Hintay," "Pansamantala," and "Bitter Song."
"Medyo deceiving 'yung title na 'Ex.' It's actually a song about forgiveness, acceptance, and freaking true love," he said.