How Sesame Street managed to stay relevant to tech-savvy kids


Posted at Jun 27 2019 04:02 PM | Updated as of Jun 27 2019 04:46 PM

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MANILA -- Childhood television shows come and go. But Sesame Street was able to survive for the past five decades despite the rise of more tech-savvy children.

As the show turns 50 this year, characters like Elmo, Big Bird, and Cookie Monster have continued to bring smiles to kids of all ages,

With that, Heroes SG and Sesame Street Workshop are poised to host the very first Sesame Street Run in the Philippines on its 50th year at the Mall of Asia on August 18.

Aaron Goh, founder of Heroes SG, believes that the digital landscape helped children learn more about Sesame Street.

“The continuous production of these tools online, it allows them to be reminded of the characters and the certain attributes that they bring. I think it's important for them to keep remembering Elmo, Cookie Monster, and everyone else as well,” he told ANC’s “Early Edition” Thursday.

Kids who are four years and below will be able to race for free, as long as they are accompanied by a paying adult.

With the run, Goh also hopes to balance exercise and technology as he believes the show has become a platform for children to get educated about proper lifestyles.

He also believes that parents play a vital role in keeping their children fit and healthy.

Those who wish to register may enter here.