Scarlet Snow ‘too young’ for Gucci? Hayden Kho reacts


Posted at Jun 03 2019 05:38 PM

MANILA – It was another day, another post on the Instagram account of social media darling Scarlet Snow.

In a video released over the weekend, the four-year-old showed her dress and bag – as well as its contents – to her 3.1 million followers.

Doctor to the stars Vicki Belo can be heard asking her daughter in the clip: “What’s your outfit for today?”

To which the child replied, after thinking for a few seconds: “Gucci.”

Belo also asked about Scarlet Snow’s bag, which was also bought from Gucci.


A post shared by Scarlet Snow Belo (@scarletsnowbelo) on

While many netizens found the video of Scarlet Snow doing a bag raid adorable, others were bothered that the four-year-old is supposedly conditioned to grow up brand-conscious and flaunt her pricey possessions.

“I love Scarlet, but orienting her [toward] branded or signature items at her age is ridiculous! Sorry, but I just wish [for] her to be humble and grounded even though she’s very rich and famous,” one fan commented.

Another said: “I know it’s none of my business. I know your Mom and Dad work very hard. I know they are super rich and therefore can afford them. But Scarlet Snow might grow up wanting expensive luxury items only.”

“This is too much for a little girl,” an Instagram user quipped.

With so many comments about what was supposed to be a harmless video, Scarlet Snow’s father, Hayden Kho, felt the need to join the conversation.

The doctor assured netizens that they are not making a big deal out of designer brands, saying that the Gucci items seen in the video were gifts from Scarlet Snow’s aunt.

“Interesting discussion going on here,” he began. “Here’s what I think: I think it’s important that we don’t make a big deal about brands... One’s identity is not anchored on the brand of clothing he/she wears. Meaning, whether you wear an expensive brand or cheap brand, or you see someone wear expensive brands or cheap brands, drop the attachment to it. That says nothing about their true identity and significance. They’re both clothes and nothing else.”

Kho went on: “In the case of Scarlet, to be honest, we rarely buy her clothes. She has generous fans on IG who sends her clothes which we then post to thank them. The dress and bag she’s wearing here is from her tita [Alice Eduardo] which we also posted to thank her. Let those who have ears hear.”

Some netizens agreed with Kho, with some saying that he and Belo don’t even have to explain themselves to the public.

“People be hating all the time. Get your own branded stuff or unfollow, or get a life,” one commented.

A fan replied: “Those who care about the bag Scarlet is wearing are the materialistic ones. It’s just a bag. If you’re jealous, go buy yourself a Gucci bag. It’s not Scarlet’s fault she’s very blessed with her lifestyle. Why should she censor her lifestyle just to appease you? Your inferiority complex to a four-year-old is laughable.”