Heart Evangelista to launch lipstick collection with L'Oreal


Posted at Jun 03 2019 02:26 PM

MANILA – Heart Evangelista’s projects just keep coming.

After tie-ups with a bag brand, an international movie in China, and a creative director position at a local clothing company, Evangelista has been tapped by L’Oreal for a lipstick collection featuring her paintings.

In an interview with Preview, the actress said she is proud of her latest project because she is the first Filipino artist to be collaborating with the French cosmetics company.

“It will be featuring my painting on the lipsticks and on this amazing box,” she said. “I totally love the brand and I’m super flattered when they asked me to collaborate with them.”

Evangelista’s lipstick line with L’Oreal features a painting from her 2020 collection, which shows an image of women.


A post shared by Heart Evangelista (@iamhearte) on

“I thought this would be super perfect because of the lip colors, the women in the painting, and how it’s very sophisticated just like all of the L’Oreal women out there,” she said.

“The painting really represents women empowerment,” she added.

According to Evangelista, her new lipstick collection will be released on Lazada at 12 p.m. on June 10.

(Skip to the 1:37 mark in the video below to watch Evangelista talk about her collaboration with L’Oreal.)

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