MANILA -- A critically endangered insect found in Cebu is replacing Lacoste's signature crocodile logo in an extremely limited number of the clothing brand's polo shirts, as part of a campaign to help raise awareness about several species in threat of extinction.
Only 50 frill-wing damselflies, an insect similar to dragonflies, are known to be alive in Cebu today, and Lacoste is producing just 50 polo shirts featuring it to highlight the frighteningly low number.
The shirt will be available at the Lacoste store in Shanghai Kerry, Shanghai, China starting Wednesday, May 22.
The damselfly polo shirt is part of Lacoste's "Save Our Species" campaign, which has the brand change its iconic logo on shirts to help spotlight 10 endangered species from around the world.
It started in 2018 and is in cooperation with the International Union of Conservation of Nature (TUCN).
The second batch of species for this year includes the damselfly in Cebu, with the others being the Iberian lynx, the Yemeni mouse-tailed bat, and the Northern hairy-nosed wombat.
The rest are the mountain chicken, the opal goodeid, the addax, the North Atlantic right whale, the moheli scops owl, and the Hawaiian monk seal.
Iberian Lynx (589 specimens left)
Yemeni Mouse-Tailed Bat (150 specimens left)
Opal Goodeid (150 specimens left)
Northern Hairy-Nosed Wombat (115 specimens left)
Mountain Chicken (132 specimens left)
Addax (90 specimens left)
North Atlantic Right Whale (444 specimens left)
Moheli Scops Owl (400 specimens left)
Hawaiian Monk Seal (1,400 specimens left)
In total, Lacoste is releasing for 2019 3,520 polo shirts -- one for each of these animals left in the wild. Profits will go towards the TUCN's efforts to conserve the threatened wildlife.
For more info on the shirts, click here.