MANILA – A popular bakeshop paid tribute to frontliner moms on Sunday for their unwavering love and dedication through the years and especially during the coronavirus pandemic.
Through its nationwide “Thank you, Mom” campaign, Red Ribbon, in partnership with GrabFood and Foodpanda, surprised mothers who also happen to be delivery riders.
They were requested to visit the store and pick up “orders” as part of their daily work routine unaware that a cake with a special personalized message from their own family would be waiting for each of them.
In addition to this, Red Ribbon also collaborated with LalaMove in delivering sweet surprises to moms who are working as medical frontliners in various hospitals in the country such as The Medical City Ortigas, Philippine General Hospital and Cebu City Medical Center.
“The kind of hard work and sacrifice our frontliners do is akin to a mother’s nurturing love. That is why mom-frontliners — whether they are in the medical field, on the roads, or in their homes — are worthy of every gesture, big or small, that truly honors and appreciates them,” said Kent Mariano, Marketing Head for Red Ribbon.
“Their strength, courage, and competence inspire us to do really well on what we do best in Red Ribbon, and that is to make every milestone or celebration even more special for the Filipino family with cakes and pastries that every family member will enjoy, wherever they are,” he added.
The “Thank you, Mom” campaign was the bakeshop’s way of celebrating this year’s Mother’s Day.