After backlash, Glutamax sorry for 'discomfort' over online whitening ads


Posted at Apr 15 2019 03:42 PM

MANILA -- Whitening brand Glutamax apologized Monday for the "discomfort" caused by its "#YourFairAdvantage" online campaign over the weekend.

This following backlash from netizens over the supposed distasteful advertisements which claim that fair-skinned women are treated better than morenas in Philippine society.

In a series of Facebook posts with the tagline "Unfair, di ba?", Glutamax portrayed morena women to be at a disadvantage over fair-skinned ones. 

"As we've learned, talking about skin is never a skin-deep issue. It's a minefield of sensitivities, of deeply held beliefs, and should never be taken lightly," Glutamax said in a Facebook post Monday.

"And yet, over the weekend, we've caused a disproportionate amount of discomfort and even pain. That said, we believe that the best intentions are never an excuse for causing harm, And for all those that we've offended over the past few days, we offer our sincerest apologies," it added.


The brand has since taken down its series of online advertisements.

Prior to Monday's apology, Glutamax issued a statement saying that it aims to "provide products that empower rather than discriminate."

Acknowledging that there are biases that prevail in society, Glutamax said that it "agrees all skin tones are beautiful, and at the same time, believes that everyone is entitled to choose what empowers them."