WWF-Philippines goes digital for Earth Hour 2020


Posted at Apr 03 2020 09:44 PM

The Philippines joins this year's Earth Hour. Handout photo

Earth Hour celebrations continued this year on March 28 with activities through the various digital assets of the World Wide Fund for Nature (WWF) Philippines amid the global COVID-19 outbreak.

WWF-Philippines commemorated Earth Hour 2020 completely online. Prior to the switch-off, an Instagram Livestream was hosted by WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez. 

Entitled "Conservation Conversation," the two ambassadors talked about the environment, climate change, and volunteerism, as well as their own experiences working with WWF-Philippines. The show concluded at 8:30 p.m. to give way to the Earth Hour switch-off. 

Afterwards, WWF-Philippines held a watch party consisting of video clips from Our Planet, a nature documentary series.

Pledges of support towards the movement were made by businesses and government agencies, including a message from President Rodrigo Duterte.

"One of the biggest challenges that the world is facing today is mitigating the adverse effects of climate change. As a developing country that is no stranger to destructive natural calamities, it is imperative to ensure that we are proactive and responsive in addressing the environmental challenges confronting us," Duterte said.

Vice President Leni Robredo also gave a pledge of support toward Earth Hour. 

"The problems we face, and their effects, are urgent and real. Polar ice caps are melting, species are disappearing from the planet forever, and the weather continues to change because of human activity. But all is not lost, and if we come together now, a solution can be found," Robredo said.

As environmental issues grow in scale, the WWF network continues to expand the reach and impact of the Earth Hour movement.

"In the midst of this crisis we are all reminded that we are connected and we can only address this if we act as one. Earth Hour calls for our united and sustained response to care for our environment. We need to realize what is important," WWF-Philippines director Joel Palma said.

Earth Hour 2020 saw people from all across the globe raise their voice to invite action on pressing environmental issues in their countries. 

Through digital events, digital participation was observed in 190 countries and territories, and #EarthHour2020 and its related hashtags made 3.1 billion impressions globally. Earth Hour 2020 also trended on Twitter and Google Search in 37 countries.

This story is part of a partnership between the organizer and ABS-CBN News.