Big Bad Wolf PH visitors up by 50,000 in 2019


Posted at Mar 06 2019 06:16 PM

A customer at the Big Bad Wolf book sale. Handout

MANILA – Whoever said more Filipinos prefer digital books over physical copies was clearly mistaken, if we are to look at the numbers in the recently concluded Big Bad Wolf book sale.

Approximately 300,000 people were seen coming in and out of World Trade Center during the 11-day event at the World Trade Center in Pasay City, according to organizers.

The number, according to Big Bad Wolf book sale founder Andrew Yap, is “an increase of 50,000 compared to 2018.”

“After an eventful 11 days of the sale, we have seen a tremendous change in the reading culture of Manila since our last visit,” Yap said in a statement released Wednesday. 

“Many customers were seen shopping on all hours of the day, especially families with children who were patiently picking books as a family,” he added.

Aside from sheer volume, the other main draw of the Big Bad Wolf book sale is the huge discount – as much as 90% -- on various titles. 

And just like in the previous year, books were donated to the event’s chosen charity, Gawad Kalinga. 

Organizers handed out 1,000 books, with an additional 5,838 books donated by customers during the sale.