English superstar Zayn Malik, formerly of the boy band One Direction, is returning as an endorser of Penshoppe, the homegrown clothing brand announced Thursday.
The "Dusk Till Dawn" hitmaker, 25, is shown sporting Penshoppe items in a minute-long, behind-the-scenes reel of his spring-summer photo shoot for the fast fashion company.
Malik, who split from One Direction in 2015, previously endorsed Penshoppe but as a package with the formerly five-member pop group formed by Simon Cowell. This new introduction as a Penshoppe endorser appears to be a solo outing.
Malik follows a long list of international celebrity endorsers for Penshoppe, which has brought to the Philippines the likes of Zac Efron, Ian Somerhalder, Leighton Meester, Josh Bowman, and Mario Maurer.
Other notable, past and present endorsers of the brand include Mandy Moore, Sandara Park, Cara Delevingne, Nina Dobrev, Gigi Hadid, Bella Hadid, and Kendall Jenner.