MANILA – The first-ever shopping festival in the Philippines is set to kick off this March.
The Department of Tourism (DOT) has partnered with malls, airlines, and travel associations for the 2020 Philippine Shopping Festival, which will run until March 31.
Locals and tourists can expect up to 70% discounts on Philippine-made products including food, jewelry, fashion items, crafts, furniture, décor, and beauty and wellness products.
The festival will be held in various parts of the country – Metro Manila, Agusan Del Norte, Antique, Bacolod, Baguio, Bataan, Bicol Region, Bukidnon, Bulacan, Butuan City, Cagayan De Oro, Cagayan Valley, CALABARZON, Camarines Sur, Capiz, Cebu, Davao, Ilocos Norte, Iloilo, Lanao Del Norte, Legazpi City in Albay, Leyte, Misamis Oriental, Negros Occidental, Negros Oriental, Nueva Ecija, Palawan, Pampanga, Pangasinan, South Cotabato (General Santos City), and Zambales (Olongapo City).
The DOT said it hopes to promote the Philippines as a fun, unique, and affordable shopping destination.
The agency cited its visitor sample survey in 2018, which showed that shopping is the most common tourist activity in the country at 38%.
“It’s not hard to see that elevating the shopping experience will go a long way to enhance the attractiveness of our tourist destinations all over the Philippines, whether it is our big cities or in our beautiful provinces. We’ve recognized this in the National Tourism Development Plan of 2016 to 2022, where leisure, entertainment and shopping tourism is one of the 10 products we want to further develop in the next few years,” Tourism Secretary Bernadette Romulo-Puyat said.
“Buying local helps support our craftsmen and artisans, as well as their communities; more importantly, it helps preserve our culture, traditions, and Filipino way of life,” she added.
Participating malls at the Philippine Shopping Festival include Araneta Group, Ayala Land Malls, Inc., Duty Free Philippine Corporation, Filinvest Land Inc., Greenfield Development Corporation, Vista Malls, Megaworld Corporation, Oritgas Land, Power Plant Mall, Robinsons Land Corporation, Rustan Commercial Corporation, Shangri-La Plaza Corporation, SM Supermalls, and Stores Specialists Inc.
Philippine Airlines, Cebu Pacific Air, AirAsia, and Air Carriers Association of the Philippines, on the other hand, are set to slash ticket prices to spur domestic tourism.
“This ambitious project, designed to increase tourism expenditure in the country, would not have been possible without the full support and cooperation of the nation’s mall operators, retailers, franchise holders, hotel and tour operators, and travel agencies,” Puyat said, adding that they are hoping to make the Philippine Shopping Festival an annual event.