MANILA -- Japanese restaurant chain MOS Burger on Wednesday opened a pop-up store as a preview to the soon-to-open full service restaurant at a mall in Ortigas Center.
Located at the second level of Robinsons Galleria, adjacent to the country's first MOS Burger restaurant, the pop-up store is open only for two days, from January 15 to 16. It is offering two of the chain's most popular products -- the MOS Cheeseburger and Yakiniku Rice Burger with promotional prices of P149 and P169, respectively.
“The most popular products on our menu is the MOS Cheeseburger and the Yakiniku Rice Burger and we will be offering those two popular classic products at the pop-up store,” said MOS Burger Philippines president Masahide Araki.
The pop-up store is a preview of what to expect, come February 26, 2020, when the first store officially opens.
MOS Burger is one of Japan's most popular burger chains with 1,300 locations in the country and 300 branches worldwide.
“MOS Burger is well-known in Japan and around the world and has gained positive reputation for themselves. I heard that Filipino like it so much and soon we will have MOS Burger in the Philippines to satisfy your craving for best quality hamburger. I encourage everyone to try it,” Araki said.
MOS Burger Philippines was formed in 2019 as a joint venture between MOS Food Services Inc. of Japan and Hubert Young's Tokyo Coffee Holdings, operator of UCC Ueshima Coffee in the Philippines.
Apart from Robinsons Galleria, the chain will also open at two other Robinsons Malls locations.
“When we found out that Mr. Hubert Young was in negotiations to bring MOS Burger to the Philippines, we lost no time in contacting them and giving them offers to put MOS Burger in various Robinsons malls. So after several rounds of negotiations, we came into an agreement and it was decided that MOS will be opening initially in three Robinsons malls — Robinsons Place Manila, Robinsons Magnolia, and Robinsons Galleria,” shared Robinsons Land Coproration Commercial Centers Division general manager Arlene Magtibay.
The Robinsons Magnolia, in particular, will also have a MOS Cafe. The restaurant brand is also particularly proud of its coffee blend.
What's different about MOS Burger's burgers are the components. A beef patty, cheese, tomato-based meat sauce, and a single slice of fresh tomato are sandwiched between two fluffy bread buns.
The chain also offers its famous rice burgers or sandwiches. The Yakiniku Rice Burger is a serving of grilled thinly sliced marinated beef and lettuce between two rice patty “buns.”
The brand is very particular about the quality of its products. At each restaurant, the dishes are cooked upon order assuring fresh and hot products every time.
“We're excited to introduce to you the hamburger and other food selection that we have developed with a passion during our 48 years in the food business. We hope that as you try our food you will experience the quality of the preparation that we have put into each of our menu item. We want you to try our menu,” said MOS Burger Philippines vice president Tateshi Hiroshi.
“We know Filipinos love Japanese food as the restaurant of Mr. Young can attest. We hope that you could welcome and give the same love to MOS Burger,” he added.