"Disney on Ice" opened its first official show on Christmas Day with a charity gala in keeping with the season's spirit of giving.
A yearly event, the gala held at the SM Mall of Asia on December 25 was intended for the benefit of several charitable organizations.
"Christmas is a season of giving, and we at the MOA Arena believe that the right avenue to spread the holiday cheer is through sharing the entertainment experience to the communities we support," said Arnel Gonzales, assistant vice president for operations of the Mall of Asia Arena.
Herman Medina-Cue, chief operations officer of SM Lifestyle Entertainment, Inc., said that the event is in continuation of a tradition of giving.
"In the past, it has been a tradition to open 'Disney on Ice' shows with a Charity Gala that gives back to beneficiaries and communities we support. This year became more special as the celebration of Mickey Mouse’s 90th year coincides with SM’s 60th anniversary," he said.
The SM Cares beneficiaries present at the event were UNICEF, Child Haus, Cottolengo Pilipino, Baha Maria Children Center, White Cross Orphanage, Santisima Trinidad Orphanage, Chosen Children Foundation, and the Aeta community in Porac, Pampanga to name a few.
"Through these charity events, we get to serve communities where we are present, especially the marginalized and indigent children, by giving them this once-in-a-lifetime experience," said Chito Bauzon, assistant vice president for CSR Marketing of SM Foundation.
"Disney on Ice presents Mickey's Super Celebration" offers the ultimate interactive event that lets the audience be part of the story through its live hosts and "mouse pad," which allows the fans to choose their favorite outfit for Mickey and Minnie during the finale.
And for the first time in the Philippines, Disney fans get to experience Moana LIVE on ice with demigod Maui.
"We are happy to work together with our co-producer, FELD Entertainment, in bringing one-of-a-kind activities that we know would leave a lasting impression on our audiences," added Gonzales.
Catch "Disney on Ice presents Mickey’s Super Celebration" at the Mall of Asia Arena until January 6, 2019. Tickets are available at any SM Tickets Outlet nationwide. For more information on seats and show dates, visit www.smtickets.com.