Duterte is 'king' of Facebook talk

Jojo Malig, ABS-CBN News

(UPDATED) Presidential candidate and Davao City Mayor Rodrigo Duterte is the "undisputed king of Facebook conversations," according to the social media site.

Around 15.2 million people have engaged in conversations related to the Philippine elections on the social media site, generating 124 million interactions on the platform from November 20, 2015 to April 5, 2016, Facebook said in a statement on Friday.

For presidential candidates, 64% of conversations on Facebook were about Duterte.

"Mar Roxas, who was the most talked about candidate during the recently concluded Presidential debates, has generated 3% more conversations since March yet is still behind undisputed king of Facebook conversations Rody Duterte," Facebook said.

It added that those most engaged in election-related conversations on Facebook are women between the age of 18 to 24 years old.

Most discussed presidential candidates, Philippines only (November 20 to April 5):

Rodrigo Duterte: 64%
Mar Roxas: 47%
Grace Poe: 40%
Jejomar Binay: 27%
Miriam Defensor Santiago: 19%

For vice-presidential candidates, Duterte's running mate Sen. Alan Peter Cayetano was the most talked about, overtaking Sen. Ferdinand "Bongbong" Marcos, Jr. who briefly led conversations early in March.

Most discussed vice-presidential candidates, Philippines only (January 8 to April 5):

Alan Peter Cayetano: 44%
Ferdinand Marcos: 35%
Leni Robredo: 33%
Antonio Trillanes: 20%
Francis Escudero: 16%
Gregorio Honasan: 3%

"While transparency remains a highly talked about topic among 'netizens,' there has been an increase in conversations surrounding education, social welfare, health, and the environment since March," Facebook said.

Top broad issues discussed on Facebook, Philippines only (November 20 to April 5):

Transparency: 66%
Economy: 30%
Education: 30%
Social Welfare: 25%
Defense and Foreign Policy: 17%
Health: 15%
Infrastructure: 6%
Environment: 3%
Trafficking: 1%

An election-related conversation is any post or comment that contains highly specific and targeted keywords or hashtags related to either the election itself, a candidate, a party, or a specific topic that might be playing a large role in the election.

An interaction can be a post, a like, a comment, or a share.

The conversation or comment may be positive or negative regarding the candidate.

"Since people may discuss more than one presidential candidate, the percentages will add up to more than 100%. The numbers are however useful for comparing the overall size of discussion for one candidate against another," Facebook said.

KNOW THE WHOLE STORY