MANILA -- In a world gone digital, one might think that the presence of online platforms would eventually spell the death of the print industry.

Not so fast, said editors-in-chief of top magazine titles in the Philippines who claimed to have a vibrant readership despite the pervasiveness of online content.

In a discussion on ANC's "Shake" with Nancy Irlanda, Esquire's Erwin Romulo pointed out that the magazine's edge over other materials, especially those posted online, are its credibility and content.

“What we are selling in Esquire is our point of view. It’s an honest transaction. We like what we do, you like it, you buy it. If you don’t like it then don’t buy it,” he said.

“Magazines should rely on a point of view, and if you have great content, the (rest) will follow,” he added.

Aside from advertisements and subscriptions, Romulo said magazines bank on the standards they have set to encourage more intelligent readership in an era of instant information.

Pauline Juan of Preview magazine also noted a continued preference for print media among consumers. “I think there will be people who will always love print. And there will be people who have grown without print," she said.

Although Preview, like many titles, uses the Internet to promote magazine, Juan said the magazine makes sure to provide high quality content that can only be found in print.

“It’s the way you produce your content that sets one magazine apart from another and that enables the magazine to develop an audience that’s loyal to the brand and for succeeding editors to follow the tradition,” Juan said.

She noted that the printed media adheres to the arduous trust-building process of producing content which makes readers turn pages instead of merely browsing.

“I like to think of print not just in the physical form which is the printed magazine, but there’s a whole set of values and whole set of tradition that go into the production of the printed page that is difficult to replicate in a website or on social media. So you won’t get that gravitas, you won’t get that commitment, that same amount of time into producing for content on other media,” Juan said.

Having the so-called millennials turn to print magazines despite the presence of numerous online sites also prove the continued relevance of print media, Benchmark's Raymond Ang pointed out.

A millennial himself, Ang observed that the young generation consider print media more credible compared to their online counterparts.

“I think it’s coming from the generation being incredibly insecure and needing things to validate their identities all the time,” Ang said.

He added that the continuous utilization of print media to reach target audiences also explains why the medium remains alive.

“I think that retailers’ wanting to put up print magazines for their purposes just means they believe in the continued relevance of the product,” Ang said.

Seeing the industry grow despite the advent of the Internet, Ang said uniqueness and exclusivity are key to keep magazines competitive.

“Magazines can be relevant in the digital age when they present something and when the stuff they have is only available there,” Ang said.

“The big difference is in online they give you everything you can know versus print or magazines where we tell you everything you should know," he added.