ABS-CBN unveils Halalan 2016 theme in covenant signing with partners

By Arlene Burgos, ABS-CBNnews.com

Posted at Jun 11 2015 05:10 PM | Updated as of Jun 12 2015 09:06 PM

ABS-CBN puts family at forefront of Halalan 2016 coverage

ABS-CBN unveils Halalan 2016 theme in covenant signing with partners 1
ABS-CBN President Charo Santos Concio leads the signing of the Halalan 2016 commitment pillar  at the launch of the Halalan 2016 Ipanalo Ang Pamilyang Pilipino campaign on Thursday in Remington Hotel, Resorts World Manila, Pasay City.  Photo by Jonathan Cellona, ABS-CBNnews.com

MANILA – This coming elections, Filipinos are mothers, fathers, sons and daughters exercising their right to vote and hoping for a better future for their families.

With this in mind, ABS-CBN Corporation formally unveiled Thursday its theme, “Ipanalo ang Pamilyang Pilipino” for the coming 2016 elections in a gathering at the Resorts World in Pasay that attracted an unprecedented number of attendees from its partners in the government and the private sector.

“Pansin ko lang, mas marami ang partners ngayon,” said Ging Reyes, head of ABS-CBN Integrated News, during the organizations’ covenant signing with Halalan 2016 partners.

There were 22 organizations in attendance, represented by their officials who signed a covenant expressing commitment to work for honest, peaceful, and enlightened elections. The partners’ pool is top billed by the Commission on Elections, the Parish Pastoral Council for Responsible Voting, and the Department of Foreign Affairs-Overseas Voting Secretariat. The others are the country’s top schools, election stakeholders, watchdogs and advocacy groups.

Apart from Reyes, leading the covenant signing on ABS-CBN’s part were Carlo Katigbak, Charo Santos-Concio - COO, and President and CEO, respectively - along with other company executives.

The covenant signing is an event where ABS-CBN has traditionally formalized agreements with groups it invites to participate in year-long activities in the run-up to elections. ABS-CBN has had covenant signing with partners in 2009 for the 2010 national and local polls, and in 2012 for the 2013 mid-term elections.

The event hashtag #Halalan2016AngPanata, referencing the manifesto signed by ABS-CBN and its partners, showed up as a top Philippine trending topic as the ceremony unfolded.

‘RESOURCES FOR TRUTH’

Reyes pledged ABS-CBN's commitment to helping citizens make informed decisions for the polls.

“For too long, we’ve elected candidates not because of track record or a solid plan of governance, but because of popularity…2016 gives us a new opportunity to put all these behind. In the 11 months leading to Election Day, ABS-CBN Integrated News will use all its resources to seek the complete truth about the candidates and the interests they represent, what they stand for,” Reyes said in opening the Halalan 2016 covenant signing.

In the same speech, Reyes also announced the availability of the Comelec Halalan 2016 mobile application. Developed by ABS-CBN News with Comelec, this app helps citizens check their voter status, informs them of the latest election news and information, and allows them to report election-related anomalies to the ABS-CBN citizen journalism arm Bayan Mo iPatrol Mo.

‘BACK TO BASICS’

The signed manifesto between ABS-CBN and its election partners references the theme centered on the family, saying, “Makikiisa rin ako sa mga proyekto na tutulong sa mga botante na paghandaan ang araw ng halalan at hihikayat sa mga Pilipino na pag-aralan at bantayan ang kanilang boto. Ang aking lagda ang siyang patunay na ako ay nakikiisa sa panawagan ng ABS-CBN na ngayong Halalan 2016: IPANALO ANG PAMILYANG PILIPINO!”

The country’s biggest multimedia organization is “going back to basics” with this rallying call, said Robert Labayen, head of ABS-CBN’s Creative Communications Management. “Everything we do as a people stems from the importance we place in our families – whether it be to look for jobs or livelihood, here or abroad. Voting is no different."

ABS-CBN had used the themes “Ako ang Simula” in 2010, and “Tayo Na” in 2013, both rallying calls for citizen involvement.

ELECTION PARTNERS

ABS-CBN’s Election Partners, and Signatories to the Halalan 2016 Covenant

1. Commission on Elections (COMELEC)
Signatory : Commissioner Luie Tito F. Guia

2. Parish Pastoral Council for Responsible Voting (PPCRV)
Signatory : Amb. Henrietta T. de Villa, National Chairperson

3. Department of Foreign Affairs-Overseas Voting Secretariat (DFA-OVS)
Signatory : Usec. Rafael Seguis - Chairman, DFA - OVS

4. Pulse Asia Research, Inc.
Signatory : Dr. Ana Maria Tabunda, Senior Research Fellow

5. Australian Embassy Manila - through the Fully Abled Nation
Signatory : Mr. Quintin Atienza, Senior Program Officer

6. The Asia Foundation - through the Fully Abled Nation
Signatory : Ms. Maribel Buenaobra - Deputy Country Representative

7. Legal Network for Truthful Elections (LENTE)
Signatory : Atty. Rona Ann V. Caritos, Acting Executive Director

8. Management Association of the Philippines (MAP)
Signatory : Francisco "Popoy" F. Del Rosario, President

9. Philippine Bar Association
Signatory : Atty. Jose Luis V. Agcaoili, First Vice-President

10. Philippine Computer Society
Signatory : Leo Y. Querubin, CMC, President

11. Philippines Communication Society
Signatory : Dr. Lourdes Portus - Vice President, PCS

12. Philippine Red Cross
Signatory : Dr. Gwendolyn Pang, Secretary-General

13. Regional Emergency Assistance Communications Team (REACT) Philippines
Signatory : Mr. Gregg Y. Pacifico, National President

14. United Nations Children's Fund (UNICEF) Philippines
Signatory : Lotta Sylwander - Country Representative

15. Youth Vote Philippines
Signatory : Natalie Christine V. Jorge, Co-Founder, Youth Vote Philippines / Program Director, Young Public Servants

16. University of the Philippines System
Signatory : Prof. J. Prospero E. De Vera III, Vice President for Public Affairs

17. Ateneo de Manila University
Signatory : Atty. Jaime Hofilena, Vice President for Social Development

18. De La Salle University
Signatory : Br. Michael Broughton FSC, Vice Chancellor for Lasallian Mission

19. University of Santo Tomas
Signatory : Assoc. Prof. Giovanna V. Fontanilla, Director, Office of Public Affairs

20. La Consolacion College
Signatory : Dr. Aileen C. dela Cruz, Vice President for External Affairs

21. STI
Signatory : Mr. Peter K. Fernandez, EVP and COO

22. Manila Bulletin
Signatory : Dr. Cris J. Icban, Jr, Editor in Chief

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ABS-CBN unveils Halalan 2016 theme in covenant signing with partners 2
The Halalan 2016 commitment pillar at the launch of ABS-CBN's Halalan 2016 Ipanalo Ang Pamilyang Pilipino campaign, on Thursday in Remington Hotel, Resorts World Manila, Pasay City. Photo by Jonathan Cellona, ABS-CBNnews.com

PANATA PARA SA HALALAN 2016

Ito ang katibayan ng aking pakikiisa sa kampanya para sa mapayapa, malinis at maayos na pambansang halalan sa ika-9 ng Mayo, 2016.

Para sa ikabubuti ng buong bayan, makikibahagi ako sa mga programa na naglalayong bantayan ang kredibilidad ng pambansang halalan.

Makikiisa rin ako sa mga proyekto na tutulong sa mga botante
na paghandaan ang araw ng halalan at hihikayat sa mga Pilipino
na pag-aralan at bantayan ang kanilang boto.

Ang aking lagda ang siyang patunay na ako ay nakikiisa sa panawagan ng ABS-CBN na ngayong Halalan 2016: IPANALO ANG PAMILYANG PILIPINO!

-- Nilagdaan ngayong ika-11 ng Hunyo, taong 2015 sa Resorts World, Lungsod ng Pasay, Pilipinas