RE: Sen. Gordon is right to bring survey firms to court

By Pompeyo S. Pedroche, reader

Posted at Apr 26 2010 06:13 PM | Updated as of Apr 27 2010 02:13 AM

It’s about time to put a stop to political surveys that do more harm than good to the electoral process. Whether rooting for a survey-loser like Gordon, or for a winner like Noynoy, (based on these surveys), voters should not pin their hopes on these commercial ventures.
A reliable survey should not be at the behest of any political group and managed by businessmen whose prime purpose is to make money out of people’s gullibility.
First, how many people are included in their surveys? What particular place(s) or economic levels do the participants belong? Second, how are the survey questions phrased? If it’s a one on one interview, is the interviewer clear and impartial? Are the questions not slanted to favor a particular candidate? People don’t know because surveys are done covertly and survey firms don’t practice transparency in their business.
Print and broadcast media just report and give credence to the results of these dubious surveys. How about the people of the Visayas and Mindanao, did these surveys include the voice of these Filipinos? No. In other words, surveys like the SWS and the Pulse Asia are even discriminatory. Surveys are pulling the legs of the Filipino people. It’s good that an important person like Senator Gordon finally filed a format suit to end these hoaxes. Let’s hope he succeeds.
On the other hand, mock elections are more credible than surveys because they emanate from non-partisan institutions. UP and the Ateneo had started their own mock elections. Other larger schools, especially in the University Belt, and those in the VIsayas and Mindanao, should follow suit and hold their own mock elections.
These schools are equipped with qualified personnel to organize, manage, and come up with credible results, with transparency through media coverage. With varsity mock elections, who needs the SWS or Pulse Asia? – except corrupt politicians and money-oriented businessmen.
Pompeyo S. Pedroche
New Jersey, USA