K-pop group BTS launches anti-violence campaign with UNICEF


Posted at Nov 01 2017 03:33 PM | Updated as of Nov 01 2017 04:09 PM

Korean boy group Bangtan Sonyeondan (BTS) has joined forces with the United Nations Children's Fund (UNICEF) to launch their own anti-violence campaign.

According to the project's official website, BTS and their label, Big Hit Entertainment, entered a two-year partnership with UNICEF to raise funds for its #ENDviolence campaign, which aims to ensure the safety of children and teenagers around the world.

The project, dubbed "LOVE MYSELF," takes its title from BTS' new "Love Yourself" album series.

Big Hit Entertainment and BTS will donate about 500 million won (approximately $447,000) to the project.

Donations will also be sourced from physical album sales of "Love Yourself," sales from campaign merchandise, and donation desks installed by UNICEF.

The proceeds will be used to support child and teen victims of domestic violence, school violence and sexual assault around the world.

The campaign video was released on October 31 through Big Hit Entertainment's YouTube account.

BTS released the first installment to the "Love Yourself" series, the extended play "Love Yourself: Her," last September 18.

Last May 21, BTS became the first Korean act to win a Billboard Music Award, beating international pop stars Justin Bieber and Selena Gomez for the Top Social Artist Award.

BTS visited Manila last May for a two-day concert as part of their Wings Tour.