'Be Careful With My Heart' is ending


Posted at Sep 25 2014 08:45 PM | Updated as of Sep 26 2014 06:10 AM

The cast of 'Be Careful With My Heart.' ABS-CBN

MANILA - "Be Careful With My Heart" is coming to an end.

After more than two years on air, the "kilig-serye" will conclude on November 28, its lead stars Jodi Sta. Maria and Richard Yap announced in a live interview on "TV Patrol" Thursday.

Since it debuted in July 2012, "Be Careful With My Heart" has remained the No. 1 daytime program in the Philippines, according to Kantar Media.

The popularity of the series has also spawned a line of merchandise, a gold-selling official soundtrack album, and a wedding magazine special, among others.

The New York Festivals-nominated series was, at one point, also set to be translated into a movie. However, due to the "tight schedule" in filming the TV series, the big-screen version was eventually pulled out from the 2013 Metro Manila Film Festival.

Originally slated for a one-season run, "Be Careful With My Heart" initially centered on Maya dela Rosa (Sta. Maria) as a barrio lass with big dreams, and her love story with Richard Lim (Yap), a widowed businessman with three children.

Due to the series' popularity, it has been extended numerous times, with several "milestones" in the relationship of the nanny-turned-flight attendant and her former employer marking highlights throughout the program's run.

These developments in their love story also became worldwide trending topics on Twitter, from their first date, first exchange of "I love you's," first kiss, to Richard's wedding proposal to Maya.

Over the two-year run of "Be Careful With My Heart," Maya and Richard have gotten married, welcomed twins, and adjusted to a family life riddled with challenges.

Last July, the show celebrated its second anniversary on air with a grand concert at the Araneta Coliseum in Quezon City -- a culmination of sorts of the cast's world tour in the past months.

"Be Careful With My Heart" also stars Mutya Orquia, Janella Salvador, Jerome Ponce, Aiza Seguerra, and Sylvia Sanchez. It is under the direction of Jeffrey Jeturian and Mervyn Brondial.