MANILA — “The Voice Kids” returned on a high note over the weekend as it scored more than double the viewership of its rival program, according to Kantar Media.
The fourth season of the ABS-CBN program registered a nationwide rating of 34.8% on its debut night on August 3, while its competing show, GMA-7’s “StarStruck,” scored a distant 15.3%.
On August 4, “The Voice Kids” widened its national TV ratings lead over “StarStruck,” with 35.5% and 13.7%, respectively.
As in the global format, the first leg of “The Voice Kids” sees its superstar coaches recruiting artists via the Blind Auditions.
Over the first two episodes of the ABS-CBN version, Lea Salonga so far has one artist in her team; Bamboo Mañalac, two; and Sarah Geronimo, three.
In a first in the Philippine franchise of “The Voice,” the coaches no longer have a limit as to the number of recruits per team.
This fresh season of “The Voice Kids” also marks the first time coaches can “steal” artists from another team, particularly in the Battle Rounds.